{"id":5195,"date":"2022-07-05T22:35:47","date_gmt":"2022-07-05T22:35:47","guid":{"rendered":"https:\/\/beyondbluemedia.com\/?p=5195"},"modified":"2022-07-05T22:35:47","modified_gmt":"2022-07-05T22:35:47","slug":"how-video-can-help-your-business","status":"publish","type":"post","link":"https:\/\/dev.beyondbluemedia.com\/index.php\/2022\/07\/05\/how-video-can-help-your-business\/","title":{"rendered":"Here’s How Video Can Help Your Business Succeed"},"content":{"rendered":"\n

Video is one of the most impactful and effective tools of online marketing. We are primed for visual communication. According to Social Media Week<\/a>, 78% of people watch online videos every week while 55% view online videos every single day. That\u2019s a lot of opportunities to get your brand message in front of eyeballs! \ud83d\udc40<\/p>\n\n\n\n

Bite-sized and engaging, video marketing is a memorable way to capture your audiences\u2019 attention. It\u2019s also highly measurable and shareable. But what does all of that really mean for your business? Will it actually be worth the time and effort that goes into creating video content? Great questions! Let\u2019s break it down. <\/p>\n\n\n\n

Why Does My Business Need Video Content?<\/h2>\n\n\n\n

The goal of online marketing in general is to get your brand out in front of both current and new customers as well as get those people to convert. Video is a highly effective way to reach and draw in an audience. This form of marketing tends to resonate with audiences in a range of demographics more<\/strong>. According to HubSpot<\/a>, consumers prefer video content over emails, newsletters, social images, blog posts, and downloadable content.  <\/p>\n\n\n\n

Marketers report faster growth with video marketing as well<\/strong>. Research from Aberdeen Group <\/a>revealed that businesses that use video grow company revenue 49% faster year-over-year than those that don\u2019t. They also found that those who invest in video marketing rack up 41% more web traffic from searches than those who don\u2019t use video. Again, more traffic equals more opportunities to catch a potential customer\u2019s attention. <\/p>\n\n\n\n

Most customers and prospective clients will shop around a bit before making a decision. They may do a Google search, check reviews, dig into your website, and take a peek at your social media. Video can be a great tool to hook your desired audience as they research your services and offerings<\/strong>. Roughly 97% of consumers<\/a> say that video can help increase their understanding of a product or service. A study by Renderforest Survey<\/a> also found that video increased brand awareness by 70%, web traffic by 51%, and sales by 34%.<\/p>\n\n\n\n

In summary, videos help you sell your business to prospective customers<\/strong>. It\u2019s a powerful way to get into the hearts and minds of your audience through storytelling<\/a>, information sharing, and more. <\/p>\n\n\n\n

What Type of Videos Should I Be Creating?<\/h2>\n\n\n\n

The sky is truly the limit with video marketing. You can get creative here. What makes your company unique? How do your stand out from the competition? Is it your dedication to your customers, your ingredients, your company culture, and your accessibility? Highlight that in your videos! <\/p>\n\n\n\n

There are several video categories to choose from when planning a video project. Here are a few ideas to get you started<\/strong>:<\/p>\n\n\n\n

Product or Explanation Videos<\/h3>\n\n\n\n

As we mentioned before, your would-be clients and customers are doing their research before they choose where to put their money. Videos can help sway them in your direction. Forbes<\/a> reported that 90% of customers say that product and explanation video helps them decide on purchases. Another study cited by Animoto<\/a> states that 64% say watching a video makes them more likely to buy. <\/p>\n\n\n\n

Testimonial Videos <\/h3>\n\n\n\n

Reviews are a huge driving factor in where people decide to shop and bring their business. Most of the time consumers will turn to Google or Facebook reviews to gain insight into a certain business. Capture the power of a strong review with a video testimonial. There is nothing quite like hearing about what makes a business worthwhile in a past customer\u2019s own words. Reach out to one of your satisfied clients or customers to see if they would be willing to be in a video like this.  <\/p>\n\n\n\n

\u201cMeet the Company\u201d Videos <\/h3>\n\n\n\n

We are social creatures by nature. We will always resonate with brands that insert the \u201chuman\u201d aspect of their company into their marketing. This is far more preferable than cold, distant messaging without any insight into the actual people behind the business. Don\u2019t be afraid to give your audience a peek behind the curtains! <\/p>\n\n\n\n

\u201cMeet the company\u201d videos can be an opportunity to show your audience how the products get made, illustrate what makes your company culture unique, or introduce your team members. Videos such as these give you an opportunity to connect with the people you are trying to market to authentically. <\/p>\n\n\n\n

Promotional Videos <\/h3>\n\n\n\n

The internet is a land of shameless self-promotion! Don\u2019t be shy \u2013 get in on the fun. You can and should make videos to promote your business, events you\u2019re holding, or special deals you\u2019re offering. Videos are a great way to generate excitement. Use a promotional video to share a short yet compelling overview of whatever you\u2019re trying to drum up interest in. Close it out with a clear call to action so your audience knows what to do with the interest you generated in them. <\/p>\n\n\n\n

Social Videos <\/h3>\n\n\n\n

Videos are highly sharable. Be sure to take advantage of this by using videos not just on your website but also on social media. Of course, you can share a link to any of these categories on your social media accounts. But it can be helpful to tailor certain videos for social media.<\/p>\n\n\n\n

For example, TikTok is a popular social media app with a very specific set of parameters for what carries viral potential. If you want to hop onto this platform, resharing a video you created without these parameters in mind simply won\u2019t cut it. Instead, look into the current trends and try to create a video. You can also study the flow of popular Tiktoks to create a unique video you feel might appeal to the audience there. <\/p>\n\n\n\n

Podcast Videos <\/h3>\n\n\n\n

Do you have a podcast? If so why are you not making videos as you record? This is a simple way to produce video content. You can post these videos on Youtube for people to access. Some people love having a video to glance back at while listening to their favorite podcast. It\u2019s another opportunity to put a name to a face \u2013 that vital human element. You can compel Spotify and Apply Music listeners to tune in by referencing visual elements during the show. Just don\u2019t overdo it. Curiosity can easily sour into an annoyance if your podcast becomes unlistenable due to the visual references. <\/p>\n\n\n\n

Live Streams <\/h3>\n\n\n\n

Livestreams are another opportunity to give your audience a peek behind the curtain at the ins and outs of your business. It can also help you to build strong relationships with your core audience. People can tune into your live stream and get their questions answered in real time. You can show them what a typical day in the office looks like, introduce your employees, talk shop about your industry and so much more! Again, be creative here. <\/p>\n\n\n\n

Key to Effective Video Creation <\/h2>\n\n\n\n

Not all videos are created equally. If you slap something lazy together you likely won\u2019t get the results you want \u2013 shocking right? Your audience is intelligent and discerning. Treat them as such and craft something that they will genuinely enjoy and gain value from. <\/p>\n\n\n\n

Here are some elements of video marketing to keep in mind<\/strong>: <\/p>\n\n\n\n

Keep it Conversational<\/h3>\n\n\n\n

Be sure to address your audience directly. They are there to interact with you. Use \u201cyou\u201d statements to make them feel like you\u2019re talking to them personally. This will help them to resonate with your message more.<\/p>\n\n\n\n

Be Authentic <\/h3>\n\n\n\n

Your audience can tell when someone is simply marketing to them or if they are truly going above and beyond to connect<\/em> with them. Be genuine. Don\u2019t be afraid to put out an \u201cunpolished\u201d video if you feel it truly captures the values and voice of your brand. <\/p>\n\n\n\n

Don\u2019t Forget SEO <\/h3>\n\n\n\n

Always, always optimize. A video does you no good if no one\u2019s looking at it! You can incorporate SEO into your videos by adding descriptions with appropriate keywords, uploading a transcript, or adding closed captioning. <\/p>\n\n\n\n

Keep it Brief When Appropriate <\/h3>\n\n\n\n

Don\u2019t drone on for too long if it\u2019s not necessary. With so much content to interact with online and our collective attention spans shrinking, you need to hook your audience\u2019s attention right and keep it. A great way to do this is to keep your videos brief. Videos that don\u2019t go beyond 120 seconds are ideal for sharing on your socials. <\/p>\n\n\n\n

Hook Them Right Away <\/h3>\n\n\n\n

As we said, attention spans are not what they used to be! You need to interest your audience right off the bat. Make sure the first 10 seconds of your video present value and illustrate why your audience should stick around. This is especially important for longer-form videos. <\/p>\n\n\n\n

Include Closed Captions<\/h3>\n\n\n\n

Closed captioning is an absolute must these days. A lot of people watch videos without sound. And of course, it\u2019s always a good practice to keep the hearing-impaired in mind as well. This is a great way to optimize your content for a broad range of audiences. <\/p>\n\n\n\n

Example of Excellent Video Marketing<\/h3>\n\n\n\n

Duolingo on TikTok <\/strong><\/p>\n\n\n\n

\nhttps:\/\/www.tiktok.com\/@duolingo\/video\/7106520649241349422?is_copy_url=1&is_from_webapp=v1&lang=en\n<\/div>
A Duolingo TikTok about Vecna’s Curse from Stranger Things.<\/figcaption><\/figure>\n\n\n\n

What makes it successful? <\/strong><\/p>\n\n\n\n

Who isn\u2019t a huge Stranger Things fan? Duolingo uses this trendy show to create content that will connect with its audience. All of their TikToks draw on trends and inside jokes that an avid user of the app will recognize. This is a great format for branded videos. It\u2019s short, sharable, and relevant. <\/p>\n\n\n\n

Slack\u2019s Testimonial\/ Product Description Video<\/strong><\/p>\n\n\n\n

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