{"id":3239,"date":"2020-11-02T23:05:00","date_gmt":"2020-11-02T23:05:00","guid":{"rendered":"https:\/\/beyondbluemedia.com\/?p=3239"},"modified":"2020-11-02T23:05:00","modified_gmt":"2020-11-02T23:05:00","slug":"how-to-create-effective-social-media-posts","status":"publish","type":"post","link":"https:\/\/dev.beyondbluemedia.com\/index.php\/2020\/11\/02\/how-to-create-effective-social-media-posts\/","title":{"rendered":"7 Best Tips on How to Create Effective Social Media Posts"},"content":{"rendered":"\n

Modern businesses have a unique opportunity to reach potential leads more efficiently than ever with social media.<\/p>\n\n\n\n

What?! Do you mean to say that social media isn\u2019t just for millennials to post selfies and DM celebrities?<\/p>\n\n\n\n

Yes, you too can use social media no matter what size your business is! You just have to know how!<\/p>\n\n\n\n

A massive segment of the population<\/a> (almost 3 billion worldwide) is equipped with a nifty little supercomputer featuring a suite of social apps right in their pocket. That unprecedented level of connection is an amazing tool for small to medium-sized businesses trying to extend their influence.<\/p>\n\n\n\n

But how<\/em> do you create the most effective social media posts?<\/p>\n\n\n\n

Think Human Not Robot<\/h2>\n\n\n\n

When creating content, it\u2019s important to remember the social<\/em> aspect of social media. Behind every algorithm is a human being waiting to discover their next favorite product or service. So before we go any further, remember not to build posts you think Facebook or Twitter will like in terms of their algorithms.<\/p>\n\n\n\n

You\u2019re posting for Beth down the street! Or Ben from the local auto body shop! Be sure your content doesn\u2019t come off as too canned or manufactured. <\/p>\n\n\n\n

On that same note, don\u2019t be afraid to humanize your content. Give your audience a peek behind the curtain. What you might see as a mundane daily task could actually be a great opportunity to give your clients a look at the people and personalities within your business. <\/p>\n\n\n\n

Here is an example of a great \u201cpeek behind the curtain\u201d post:<\/em><\/p>\n\n\n\n

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A post shared by New Belgium Fort Collins (@newbelgium_foco)<\/a> on