Crafting the perfect Google Ads copy can be a challenge for someone who\u2019s not familiar with the platform. You\u2019ll want to convey your message quickly and efficiently using the right keywords…and you\u2019ll need to consider searcher intent and the user experience. Did we lose you already? No worries\u2014here we\u2019ll explain how to write the best Google Ads copy to drive leads to your local business. <\/p>\n\n\n\n
Mirroring a best practice from organic search engine optimization, you\u2019ll also want to include competitive keywords in your advertising copy. Do some research on highly searched terms that match your topic\u2014i.e. plumbing, home improvement, HVAC, etc.\u2014and choose ones with a low to medium difficulty level. Ideally, you\u2019ll want to mirror your audience\u2019s search query. <\/p>\n\n\n\n
Whether you\u2019re writing ad copy or a blog for organic search, you want to tell users what to do next. Call-to-action statements are important because they help you give users a clue as to what you want. \u201cShop now\u201d or \u201cclick to learn more\u201d are basic but acceptable call-to-action statements and can give users an expectation for your landing page.<\/p>\n\n\n\n
Consider, also, what the searcher meant when they typed the query. For example, if a searcher types \u201chow to fix a leaky faucet\u201d you might assume they have a faucet they need to fix and are looking for answers. Some may be searching for a do-it-yourself guide; others may be looking for a local plumber that specializes in leaky faucets. Decide what to do with your landing page from there\u2014and provide the best resources on leaky faucets via your landing page. <\/p>\n\n\n\n
If you\u2019re exhausted and trying to run your own ad campaigns, research keyword trends, post on numerous social media pages, and optimize your website, we\u2019re here to help. Let us worry about marketing for you\u2026so you can actually run your business. Our team offers full-service digital advertising near Denver<\/a> that produces lasting results. Contact us today online<\/a> or over the phone at 970-691-6149!<\/p>\n\n\n\n Located in Fort Collins, we also provide full-service digital and social media marketing for local businesses and large-scale companies throughout Northern Colorado and specifically in the following areas: Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont. Crafting the perfect Google Ads copy can be a challenge for someone who\u2019s not familiar with the platform. You\u2019ll want to convey your message quickly and efficiently using the right keywords…and you\u2019ll need to consider searcher intent and the user experience. Did we lose you already? No worries\u2014here we\u2019ll explain how to write the best […]<\/p>\n","protected":false},"author":1,"featured_media":1701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/comments?post=1700"}],"version-history":[{"count":0,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1700\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/media?parent=1700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/categories?post=1700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/tags?post=1700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"