As soon as you think you\u2019ve figured out search engine marketing, Google adds something else to the list of ranking factors. Recently, Google shifted its focus from keywords to searcher intent. But, what does that mean? And, why should your Denver business even care? We\u2019ve got the answers you need. <\/p>\n\n\n\n
What good is a blog post or landing page if it doesn\u2019t provide you with the answer you\u2019re looking for? Nothing. Nada. Nope. Google\u2019s search algorithm used to be keyword focused. It provides users with web pages that matched similar keywords to their search query\u2014but what it found was that users were getting increasingly frustrated with the search. They were getting pages that never really answered their questions, so Google aimed to make their search smarter.\u00a0<\/p>\n\n\n\n
Enter searcher intent. Google started asking: What answer is a searcher looking for? <\/em>Then, with its most recent algorithm update, began ranking pages based on user experience and searcher intent. Finding users quality content that provides them with the correct answer is now the search engine\u2019s fundamental goal.<\/p>\n\n\n\n As a Denver business with a booming web presence, you\u2019ll want to keep your content up-to-date and accurate to play along with Google\u2019s latest changes. Optimizing for searcher intent is the long play to keeping and gaining top ranking spots on Google. While you may not see results quickly, you can expect to be viewed more favorably by Google in the long term\u2014especially since competitors may still be relying on keyword stuffing and backlink strategies only. So, what do you need to do to keep up?<\/p>\n\n\n\n Google isn\u2019t going to send users to a site with bad content. Make sure any blogs and landing pages on your site are up-to-date. Optimize web pages to include current phone numbers, company addresses, and quality information. Also, don\u2019t completely give up on your keyword strategy. Continue to build it out as the starting point for a page, but consider searcher intent when adding call-to-action buttons.<\/p>\n\n\n\n Google wants to send searchers to a website they can trust\u2014and one that makes the browsing experience on desktop and mobile a breeze. To ensure you remain at the top of Google\u2019s search results for the Denver area, make sure your website is fast, easy to navigate, and has a modern, mobile-friendly design.<\/p>\n\n\n\n If you\u2019re exhausted and trying to run your own ad campaigns, research keyword trends, post on numerous social media pages, and optimize your website, we\u2019re here to help. Let us worry about marketing for you\u2026so you can actually run your business. Our team offers full-service digital marketing near Denver<\/a> that produces lasting results. Contact us today online<\/a> or over the phone at 970-691-6149!<\/p>\n\n\n\n Located in Fort Collins, we also provide full-service digital and social media marketing for local businesses and large-scale companies throughout Northern Colorado and specifically in the following areas: Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont. As soon as you think you\u2019ve figured out search engine marketing, Google adds something else to the list of ranking factors. Recently, Google shifted its focus from keywords to searcher intent. But, what does that mean? And, why should your Denver business even care? We\u2019ve got the answers you need. How Does Google Define Searcher […]<\/p>\n","protected":false},"author":1,"featured_media":1691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/comments?post=1688"}],"version-history":[{"count":0,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1688\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/media?parent=1688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/categories?post=1688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/tags?post=1688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What Does Searcher Intent Mean For Your Denver Business?<\/strong><\/h2>\n\n\n\n
Update your content.<\/strong><\/h3>\n\n\n\n
Focus on user experience.<\/strong><\/h3>\n\n\n\n
Beyond Blue Media: Content Marketing Services Near Denver, CO<\/strong><\/h2>\n\n\n\n
<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"