Instagram Stories have been quite a popular marketing channel for Denver businesses for quite some time. You can quickly and easily disseminate information about sales, special offers, business closures, and updates to customers. Unfortunately, Instagram is less than generous about providing a place to link to your website\u2014which can majorly affect your conversion rate!<\/p>\n\n\n\n
Some may think that if you\u2019re not sending customers to your website, then what\u2019s the point? We think differently. If you have a social media following on Instagram, don\u2019t waste it\u2014figure out a way to add links to your stories!<\/p>\n\n\n\n
One of the best ways to utilize links in your Instagram Stories is the \u2018Swipe Up\u2019 feature. This feature will let you include a link on a specific story and give users the option to swipe up to view the webpage. Unfortunately, Instagram requires accounts to have 10,000+ followers to access the \u2018Swipe Up\u2019 feature\u2014meaning it\u2019s left to big businesses, celebrities, and influencers. If you\u2019re a small business, it\u2019s best practice to improve your follower count organically, with 10,000 followers being your main goal to start.<\/p>\n\n\n\n
The easiest way to link to your website from Instagram is by including a link in your company\u2019s bio. Instagram allows one visible link per account. Ideally, you\u2019ll want this to be your homepage. However, if you\u2019re advertising something specific in your stories\u2014like a sale, special offer, or a blog post\u2014consider changing the link to match the specific intention. Encourage users to go to the page by communicating that there is a clickable \u2018link in bio\u2019.<\/p>\n\n\n\n
Want to get the \u2018Swipe Up\u2019 feature without having 10,000 followers? You can pay for it. If you choose to engage in Instagram advertisements via stories, the social media platform will offer you a chance to use the \u2018Swipe Up\u2019 feature to convert users.<\/p>\n\n\n\n
Lastly, you can use Instagram Story stickers to direct customers back to your account page for easy access to your \u2018link in bio\u2019. One way to achieve success with stickers is to use the Mentions stickers and tag your own brand directly in the story. Just make sure to include a call-to-action somewhere on the post\u2014i.e. \u201cClick Here to Schedule\u201d.<\/p>\n\n\n\n
Exhausted with running your own social media marketing? Designing social ad campaigns, posting on your numerous social media pages, and optimizing your website is a lot of work. Is trying to stay ahead of the competition just too much? Let us worry about marketing for you\u2026so you can actually run your business. Our team offers\u00a0social media marketing near Denver<\/a>\u00a0that produce lasting results.\u00a0Contact us today online<\/a>\u00a0or over the phone at 970-691-6149!<\/p>\n\n\n\n Located in Fort Collins, we also provide full-service digital and social media marketing for local businesses and large-scale companies throughout Northern Colorado and specifically in the following areas: Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Instagram Stories have been quite a popular marketing channel for Denver businesses for quite some time. You can quickly and easily disseminate information about sales, special offers, business closures, and updates to customers. Unfortunately, Instagram is less than generous about providing a place to link to your website\u2014which can majorly affect your conversion rate! Some […]<\/p>\n","protected":false},"author":1,"featured_media":1562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/comments?post=1486"}],"version-history":[{"count":0,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1486\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/media?parent=1486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/categories?post=1486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/tags?post=1486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}