Increasing traffic and leads isn\u2019t your ultimate marketing goal, is it? No, what you really want is to increase conversions. You want more customers to book your services, eat at your lunch spot, or buy from your store. From a digital marketing perspective, some may say that increasing conversions requires fresh content. While fresh content is ideal for SEO in 2019, that\u2019s not the only thing you\u2019ll want to rely on. Here\u2019s how to optimize your old content for new conversions. <\/p>\n\n\n\n
When it comes to content marketing (aka blogging, social media, etc.), converting readers and viewers is not an easy task. For example, readers come to your blog content to find answers\u2014then, they leave. Social media followers likely follow you for a laugh or because they find your page aesthetically pleasing or informational. The real problem here? None of these reasons lead straight to conversions.\u00a0<\/p>\n\n\n\n
Here, we\u2019ll discuss how to optimize your existing content for conversions\u2014so you\u2019ll make more sales and transactions without wasting time creating excess materials. <\/p>\n\n\n\n
If your users aren\u2019t doing what you want them to do on-site, it is okay to give them a nudge in the right direction. Call-to-action statements can make a world of difference in conversion rate. Direct customers to take action on your website after reading a blog post or social media story.<\/p>\n\n\n\n
From a content perspective, what are your competitors doing differently? Check their blog for call-to-action statements. Look to social media for ideas on video, photo, or informational graphics to design similarly for your company. In the age of digital media, competitor analysis is only a few keystrokes away\u2014and checking in on competitor progress will only keep your team at the cutting edge of marketing initiatives. <\/p>\n\n\n\n
Want to encourage your website users to take action? Make your site more interactive. Within your onsite content, include clickable infographics, surveys, polls, and even games. Anything that keeps your users interested (and on your site) will increase their chances of remembering you and your services at a later date.<\/p>\n\n\n\n
Pop-ups are annoying, but often necessary. If you\u2019ve checked the boxes above\u2014i.e. you\u2019ve optimized for CTA, you\u2019ve done a competitor analysis, and you\u2019ve taken steps to better engage your users on-site\u2014then it might be time to resort to the email lightbox. Capturing email addresses gives you another content avenue to explore and another chance to increase conversions. Email sign-ups work because they can turn one-time site visitors into loyal, returning customers. <\/p>\n\n\n\n
Are you exhausted with running your own marketing efforts, designing ad campaigns, researching keyword trends, posting on your numerous social media pages, and optimizing your website? Is trying to stay ahead of the competition just too much? Let us worry about marketing for you\u2026so you can actually run your business. Our team offers digital marketing services near Denver<\/a> that produce lasting results. Contact us today online<\/a> or over the phone at 970-691-6149!<\/p>\n\n\n\n Located in Fort Collins, we also provide full-service digital and social media marketing for local businesses and large-scale companies throughout Northern Colorado and specifically in the following areas: Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Increasing traffic and leads isn\u2019t your ultimate marketing goal, is it? No, what you really want is to increase conversions. You want more customers to book your services, eat at your lunch spot, or buy from your store. From a digital marketing perspective, some may say that increasing conversions requires fresh content. While fresh content […]<\/p>\n","protected":false},"author":1,"featured_media":1458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/comments?post=1457"}],"version-history":[{"count":0,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1457\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/media?parent=1457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/categories?post=1457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/tags?post=1457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}