Whether you\u2019ve just mastered the art of SEO or you\u2019re a newbie to content marketing, we predict that something\u2019s about to shake up the industry: voice search. <\/p>\n\n\n\n
Voice search isn\u2019t a new phenomenon in the world of tech, but more recently it has caught on with the masses. According to OC&C Strategy Consultants<\/a>, the average number of American homes with a smart speaker will rise from 13% percent today to 55% by 2022. With the rise of voice assistants like Google Home and Alexa, voice search is becoming a primary method of discovering information\u2014especially for location-based businesses. So, how will it affect the marketing efforts for small to medium-sized businesses in Northern Colorado? Let\u2019s discuss this.<\/p>\n\n\n\n Right now your organic marketing strategy might focus on SEO. Voice search may change the way we view keyword research\u2014and an entire industry may have to shift to a new thought pattern. Why? Because users don\u2019t speak and type in the same manner. When using a mobile device to search for a plumber you might type \u201cbest plumbing repairman in Denver, CO\u201d or simply ask a question like \u201chow to fix overflowing toilet\u201d and stumble upon a plumbing site. With voice search, you might simply ask Alexa or Google to call the nearest plumber.<\/p>\n\n\n\n As the popularity of voice search rises, companies\u2014even local businesses\u2014need to develop a voice-response strategy. What does that look like?<\/p>\n\n\n\n Featured snippets are the little boxes of text that appear at the top of a Google search when you ask the search engine a question. Google will take relevant text from the article and display it as an answer to a question. In voice search, Google Home often uses the featured snippets of information to answer a question. If your business website isn\u2019t showing up in featured snippets, you could be missing out on potential customers.<\/p>\n\n\n\n Keyword research is more important now than ever before. In order for your content to be featured snippets, you need to know what your customers are asking for via smart speakers. Most featured snippets include a \u201cwhat\u201d or \u201chow\u201d question\u2014try answering these in blog posts to increase your chances of ranking in a voice search. <\/p>\n\n\n\n Before the rise of voice search, you may have found it easy to rank for short keywords and phrases specific to your industry. Now, you must focus on long-tail keywords and phrases to be successful. Why? Well, people are searching vocally rather than by typing, so they\u2019re sure to be using longer sentences to get their point across. Instead of saying \u201cconstruction company in Denver\u201d, users might ask \u201cOk, Google: What\u2019s a highly reviewed luxury construction and remodeling company near me?\u201d. Long-tail keywords get more specific. Moving forward, your content should mirror the same strategy. <\/p>\n\n\n\n Are you exhausted with running your own content marketing efforts, designing ad campaigns, researching keyword trends, posting on your numerous social media pages, and optimizing your website? Is trying to stay ahead of the competition just too much? Let us worry about marketing for you\u2026so you can actually run your business. Our team offers full-service digital marketing and content marketing near Denver, CO<\/a> that produces lasting results. Contact us today online<\/a> or over the phone at 970-691-6149!<\/p>\n\n\n\n Located in Fort Collins, we also provide full-service digital and social media marketing for local businesses and large-scale companies throughout Northern Colorado and specifically in the following areas: Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Whether you\u2019ve just mastered the art of SEO or you\u2019re a newbie to content marketing, we predict that something\u2019s about to shake up the industry: voice search. What is Voice Search? Voice search isn\u2019t a new phenomenon in the world of tech, but more recently it has caught on with the masses. According to OC&C […]<\/p>\n","protected":false},"author":1,"featured_media":1422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/comments?post=1419"}],"version-history":[{"count":0,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1419\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/media?parent=1419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/categories?post=1419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/tags?post=1419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}How Voice Search Could Change Content Marketing for your Denver Business<\/strong><\/h2>\n\n\n\n
Focus on Featured Snippets<\/strong><\/h3>\n\n\n\n
Don\u2019t Forget Keyword Research <\/strong><\/h3>\n\n\n\n
Prepare for Long-Tail Keywords<\/strong><\/h3>\n\n\n\n
Beyond Blue Media: Content Marketing Near Denver, CO <\/strong><\/h2>\n\n\n\n