{"id":1409,"date":"2019-06-07T08:00:23","date_gmt":"2019-06-07T08:00:23","guid":{"rendered":"https:\/\/beyondbluemedia.com\/?p=1409"},"modified":"2019-06-07T08:00:23","modified_gmt":"2019-06-07T08:00:23","slug":"content-marketing-how-to-tell-your-brand-story-to-a-local-audience","status":"publish","type":"post","link":"https:\/\/dev.beyondbluemedia.com\/index.php\/2019\/06\/07\/content-marketing-how-to-tell-your-brand-story-to-a-local-audience\/","title":{"rendered":"Content Marketing: How to Tell Your Brand Story to a Local Audience"},"content":{"rendered":"\n

Every brand has a story to tell. Through content marketing, you\u2019re able to convey a specific image of your brand to your local audience (aka potential customers). This brand message\u2014or idea of what your brand stands for\u2014can be conveyed through images on the website, written copy on the blog, or an experience with a customer service representative or technician. It\u2019s in everything they encounter with your brand. So, how do you tell a convincing story? <\/p>\n\n\n\n

What Is Your Brand Story?<\/strong><\/h2>\n\n\n\n

First, you have to identify: what is my brand story? Ideally, you can craft a brand story by asking the following questions to yourself or your employees. <\/p>\n\n\n\n

Who are you?<\/strong><\/h3>\n\n\n\n

Many times, you\u2019ll be able to tell the story of who you are as a company and where you started out on your website\u2019s about page. Here, you\u2019ll also explain your company\u2019s vision, mission, and values. If speedy customer service is your number one priority make sure it\u2019s well-conveyed here.<\/p>\n\n\n\n

What do you do?<\/strong><\/h3>\n\n\n\n

Now, ask yourself what it is that you do on a daily basis. What product or service do you provide to the local community? Now, align that service with the needs of the audience around you\u2014how can you best serve them?<\/p>\n\n\n\n

Who do you do it for?<\/strong><\/h3>\n\n\n\n

Next, think about your local audience. Who are the people you want to help? What do they look like? Sound like? Act like? Where are they located online and offline? <\/p>\n\n\n\n

How do you do it?<\/strong><\/h3>\n\n\n\n

Last, focus on transparency. Let\u2019s say you\u2019ve gone on and on about how you\u2019re the fastest home remodeling contractor in Denver\u2014now, tell us how. How do you maintain quality and provide excellent results in a fraction of the time? Visibility of your processes goes a long way when telling your brand story and makes you appear more authentic (and more trustworthy!) to potential customers. <\/p>\n\n\n\n

Communicating Your Brand Story through Content<\/strong><\/h2>\n\n\n\n

Content marketing is one of the best tools for sharing your brand story with a local audience. Every piece of content you create is another channel for explaining your brand and telling your story. To do this well, you want to make sure you’re communicating your brand message consistently across platforms. You can use any of the following methods to communicate your brand story through content: <\/p>\n\n\n\n