Marketing and business professionals are always on the lookout for new ways to reach audiences and generate leads (and eventually sales!). It\u2019s simply the nature of the beast. But, for most, lead generation tools and efforts can be all over the map. <\/p>\n\n\n\n
Ever wish you could find people on the social networks they\u2019re already using\u2014like Facebook\u2014and encourage them to click through to your website? That\u2019s the simple idea of a Facebook Lead Generation ad. Here\u2019s how to set up a Facebook Lead ad that really works.<\/p>\n\n\n\n
Anyone with a Facebook for Business account can set up ads on the social network no matter where they live and work. These ads will allow potential customers (that you choose to target) to access your special offers, coupons, and information without ever leaving the Facebook app. It makes lead generation easier for you and your customers\u2014here\u2019s how to set it up.<\/p>\n\n\n\n
First, you want to make sure you have access to the Facebook business page for your company. You\u2019ll need admin access, the URL to your website\u2019s privacy policy, and a creative image for your ad.<\/p>\n\n\n\n
Once you\u2019re ready, you\u2019ll open Ads Manager and select \u2018Create Ad\u2019.<\/p>\n\n\n\n
Here, our campaign objective will be \u2018Lead Generation\u2019 (which is located under \u2018Consideration\u2019 in the sales funnel).<\/p>\n\n\n\n
Choose an ad name that you will remember and that makes sense for the campaign you are running. For example, if you are running a lead generation ad about Men\u2019s Shoes, label it accordingly (i.e. Men\u2019s Shoes – Lead Gen – Date).<\/p>\n\n\n\n
Once you get to the targeting page, you\u2019ll be able to customize the target audience by location, age, gender, language, and many other target settings (like how they shop, Internet habits, etc.).<\/p>\n\n\n\n
Pay attention to the \u2018Audience Size\u2019 meter on the right.<\/p>\n\n\n\n
If you are a business owner planning to create Facebook ads yourself, it\u2019s recommended to select \u201cautomatic placements\u201d and let Facebook take charge here.<\/p>\n\n\n\n
You\u2019ll also need to set a budget for your ad. Ask your team how much they\u2019d be willing to spend for one ad. Then, do some research on ad spend and reach in your industry. Facebook ads work as an auction system, so choose a reasonable budget for your business, location, and competition.<\/p>\n\n\n\n
You can choose how your ad will appear here. Don\u2019t forget to test different options on multiple devices to get a feel for the final product. You\u2019ll also customize the headline, text, and CTA in this step.<\/p>\n\n\n\n
Next, you\u2019ll choose which lead questions to ask. Ideally, it\u2019s best to stick to one or two questions because the click-through rate drops ask the number of questions increases. This is any information you are hoping to glean from a new audience to better target them in the future.<\/p>\n\n\n\n
Then, you will check the setting for the privacy policy and customize your “thank you” screen.<\/p>\n\n\n\n
Check your ad completely to make sure it\u2019s error-free. You\u2019ve worked so hard\u2014you don\u2019t want this to go to waste!<\/p>\n\n\n\n
Last, place your order and wait. You can choose the length of time to run your campaign and when the campaign ends, you\u2019ll be able to analyze your results.<\/p>\n\n\n\n
Are you exhausted running your own ad campaigns, researching keyword trends, posting on your numerous social media pages, and optimizing your website? Is trying to stay ahead of the competition just too much? Let us worry about marketing for you\u2026so you can actually run your business. Our team offers full-service digital marketing near Denver<\/a> that produces lasting results. Contact us today online<\/a> or over the phone at 970-691-6149!<\/p>\n\n\n\n Located in Fort Collins, we also provide full-service digital and social media marketing for local businesses and large-scale companies throughout Northern Colorado and specifically in the following areas: Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Marketing and business professionals are always on the lookout for new ways to reach audiences and generate leads (and eventually sales!). It\u2019s simply the nature of the beast. But, for most, lead generation tools and efforts can be all over the map. Ever wish you could find people on the social networks they\u2019re already using\u2014like […]<\/p>\n","protected":false},"author":1,"featured_media":1400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/comments?post=1399"}],"version-history":[{"count":0,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1399\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/media?parent=1399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/categories?post=1399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/tags?post=1399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}