Gone are the days of buying email lists and sending out mass campaigns with the heading \u201cHello Valued Customer\u201d. It\u2019s 2019 and your customers expect more out of each email, social media post, and website they interact with. Personalizing your email marketing campaigns is so important\u2014but why? Here we\u2019ll break down three reasons why email marketing personalization is the key to success in this new digital era. <\/p>\n\n\n\n
Personalizing your email efforts not only brings a smile to the face of your customers, it helps you build connections, instill trust, and show a little extra effort. <\/p>\n\n\n\n
Email campaigns are only successful if your customers actually open them and devour the content. Sadly, an unopened email campaign does nothing for you or your company. Personalizing your campaigns can help improve open rates (and, ideally, click-through rates and conversions) saving your hard work from being tossed in the trash.<\/p>\n\n\n\n
In an age of fear surrounding Internet security, customers can be skeptical of businesses online. When you fail to use a person\u2019s name or personalized information in an email, trust surrounding your company could be greatly reduced. Why? Because customers have become conditioned to believe that introductions like \u201cHi Customer\u201d or \u201cDear Donor\u201d are spam. Non-personalized emails tend to throw up a red flag to customers looking to keep their information safe. <\/p>\n\n\n\n
Personalized email campaigns prove to your audience that you\u2019re willing to go above and beyond. Not all companies have jumped on the bandwagon\u2014especially small, local businesses. Taking steps to capture customer information and using it to make them feel special will set you apart. <\/p>\n\n\n\n
Are you unsure of what customer information to capture? Need help setting your business up on an email marketing platform? Is trying to stay ahead of the competition just too much? Let us worry about marketing for you\u2026so you can actually run your business. Our team offers full-service digital marketing near Fort Collins<\/a>, Colorado that produces lasting results. Contact us today online<\/a> or over the phone at 970-691-6149!<\/p>\n\n\n\n Located in Fort Collins, we also provide full-service digital and social media marketing for local businesses and large-scale companies throughout Northern Colorado and specifically in the following areas: Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Gone are the days of buying email lists and sending out mass campaigns with the heading \u201cHello Valued Customer\u201d. It\u2019s 2019 and your customers expect more out of each email, social media post, and website they interact with. Personalizing your email marketing campaigns is so important\u2014but why? Here we\u2019ll break down three reasons why email […]<\/p>\n","protected":false},"author":1,"featured_media":1396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/comments?post=1392"}],"version-history":[{"count":0,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1392\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/media?parent=1392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/categories?post=1392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/tags?post=1392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}