Are your marketing campaigns falling flat? Don\u2019t have any money to put towards massive PPC campaigns or paid social advertising? We totally understand\u2014that\u2019s why we\u2019ve compiled this list of our favorite small business marketing ideas that won\u2019t break the bank.<\/p>\n\n\n\n
Have someone on staff with a knack for writing? Put them to work. Building out a blog on your company website or simply optimizing the web pages you have with fresh copy can do wonders for your organic search. You\u2019ll just want to make sure you\u2019re targeting keywords with decent search volume and always focusing on the area where your business is located.<\/p>\n\n\n\n
Social media is an important aspect of any marketing campaign in 2019. Your customers are on Instagram and Facebook daily, so you should be too. Make sure that customers can find you on all social media channels\u2014and add links to your website for easy navigation. Post engaging content regularly (and cross-promote your content on multiple platforms for a better chance of being seen!). <\/p>\n\n\n\n
Email newsletters are another great way to market to previous customers for free (or almost free). Simply utilize an email marketing platform, like MailChimp or Emma, to build eye-catching designs and easy-to-read mobile templates. Test out your subject lines, at first, to optimize their efficiency and make sure you\u2019re getting the best return on your time spent. <\/p>\n\n\n\n
With such an emphasis on social media and digital marketing, traditional efforts can get left behind. Word-of-mouth marketing is still alive and well\u2014especially in small towns. Print up business cards and keep them on hand. You never know when someone you strike up a conversation with may want to know more about your work. <\/p>\n\n\n\n
Another free (and effective!) way to market your small business in Fort Collins? Update your Google Business Profile listing. It\u2019s completely free to claim your business address on Google and update it\u2019s information. GBP listings are also one of the first places that customers may see information about your business when they do a Google search, so you want to make sure it\u2019s the most accurate and up-to-date. <\/p>\n\n\n\n
84% of people trust online reviews as much as they\u2019d trust the opinion of a friend\u2014which means your Google reviews are important. Remember, it\u2019s 100% free for businesses to get reviews from customers\u2014you just have to ask. Not sure how? Here are a few ways you can get more Google reviews for your small business<\/a> in Colorado. <\/p>\n\n\n\n Many SEO companies promise you top-ranking websites, but can\u2019t deliver results. Here at Beyond Blue Media, we\u2019ll tell you the truth about SEO and digital marketing. We work with you to understand search engines and the digital space by creating a digital marketing plan we can tackle together. When you\u2019re looking for a full-service digital marketing company near Fort Collins<\/a>, Beyond Blue Media is the one to call. Contact us online today<\/a> or give us a call at 970-691-6149.<\/p>\n\n\n\n Located in Fort Collins, Beyond Blue Media expands beyond our doorstep to offer digital marketing and SEO services across Northern Colorado. Our service areas include Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Are your marketing campaigns falling flat? Don\u2019t have any money to put towards massive PPC campaigns or paid social advertising? We totally understand\u2014that\u2019s why we\u2019ve compiled this list of our favorite small business marketing ideas that won\u2019t break the bank. 1. Write search-friendly content Have someone on staff with a knack for writing? Put them […]<\/p>\n","protected":false},"author":1,"featured_media":1378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/comments?post=1377"}],"version-history":[{"count":0,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1377\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/media?parent=1377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/categories?post=1377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/tags?post=1377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Beyond Blue Media: Full-Service Digital Marketing near Fort Collins, CO<\/strong><\/h2>\n\n\n\n