{"id":1366,"date":"2019-05-03T08:00:03","date_gmt":"2019-05-03T08:00:03","guid":{"rendered":"https:\/\/beyondbluemedia.com\/?p=1366"},"modified":"2019-05-03T08:00:03","modified_gmt":"2019-05-03T08:00:03","slug":"how-to-get-your-hvac-company-to-the-first-page-of-google","status":"publish","type":"post","link":"https:\/\/dev.beyondbluemedia.com\/index.php\/2019\/05\/03\/how-to-get-your-hvac-company-to-the-first-page-of-google\/","title":{"rendered":"How To Get Your HVAC Company to the First Page of Google"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Take a moment to Google your business. What do you see? If you searched by name, you probably got your homepage to appear first. To the right, you might see a Google local listing with your contact information, photos, and reviews (if you\u2019ve claimed your Google My Business profile!). Now, search like a new customer. Type in HVAC + your service area. What do you see? If a competitor appears first, read on. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3 Ways For Your HVAC Company Rank on Page One<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A majority of searchers won\u2019t go past the first page of results on Google. In order for an organic search to work for your business, you need to rank on page one. For your business to thrive, you\u2019ll want to aim to rank in the first three spots. So, how do you get there?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are three strategies for appearing on page one of a Google result for your specific service areas: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pay-per-click advertising<\/li>\n\n\n\n<li>Search engine optimization<\/li>\n\n\n\n<li>Local search engine optimization<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pay-per-click advertising<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Looking for quick results? Paying for Google Ads is one of the quickest ways to soar to page one\u2014but only if you know how to set them up for success. If done correctly, within three months of PPC advertising you could see your website clicks soar\u2014and you should be seeing an increase in customers for AC repairs, HVAC maintenance, and whatever other services you choose to target. Isn\u2019t that cool? <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Search engine optimization<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Search engine optimization (SEO) campaigns are another way to put your company on page one. However, this process can take anywhere from a few weeks to several months to deliver quality results. You\u2019ll need to think about keyword strategy, target audiences, and regular content updates on your HVAC company\u2019s website. In terms of Google search, proper SEO is the long game. Still, optimizing your website for search engines by focusing on SEO strategies for HVAC companies will return results at a relatively low cost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Local search engine optimization<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Local SEO is also an important strategy to grasp if you\u2019re looking to rank on page one\u2014especially when you\u2019re focusing on specific service areas. As a Google user, you\u2019ve probably searched for \u201cItalian restaurants\u201d or \u201cplumbing repairs\u201d and noticed that they use your location data to display nearby businesses. Your HVAC company can utilize this knowledge to rank higher for local searches, too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To get started, you\u2019ll need to update your NAP (name, address, phone number) citations across the Web. You\u2019ll also need to claim your Google My Business profile (if you have not already!). Once you\u2019ve set up a profile and updated your business information, Google will use this to point nearby customers to the right places. If anything about your business changes\u2014like address or phone number\u2014make sure to update it on GMB. A great way to optimize your local results is to ask past customers to leave you a Google review. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Beyond Blue Media: Full-Service Digital Marketing near Fort Collins, CO<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many SEO and digital marketing companies promise you top-ranking websites, but can\u2019t deliver results. Here at Beyond Blue Media, we tell you the truth about SEO and digital marketing. By working with you to understand search engines and the digital space, we create a digital marketing plan we can tackle together. When you\u2019re looking for <a href=\"https:\/\/beyondbluemedia.com\/\">full-service digital marketing near Fort Collins<\/a>, Beyond Blue Media is the one to call. <a href=\"https:\/\/beyondbluemedia.com\/contact-us\/\" data-type=\"page\" data-id=\"24\">Contact us online today<\/a> or give us a call at 970-691-6149.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Located in Fort Collins, Beyond Blue Media expands beyond our doorstep to offer digital marketing and SEO services across Northern Colorado. Our service areas include Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Take a moment to Google your business. What do you see? If you searched by name, you probably got your homepage to appear first. To the right, you might see a Google local listing with your contact information, photos, and reviews (if you\u2019ve claimed your Google My Business profile!). Now, search like a new customer. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/comments?post=1366"}],"version-history":[{"count":0,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1366\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/media?parent=1366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/categories?post=1366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/tags?post=1366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}