We\u2019ve discussed on the blog reasons why you should hire an SEO copywriter to tighten up your HVAC blog and website information\u2014but what about photos and images? Many potential customers are visual creatures and having beautiful images embedded on your site can sway their opinions of your company. Here, we\u2019ll discuss how you can pick memorable images for your HVAC website\u2014and how this simple change can impact overall conversions. <\/p>\n\n\n\n
Creating content for your HVAC website that\u2019s mostly text-based isn\u2019t a bad thing. Quality information is important, but having visual content included can add even more value for your customers. To be honest, content with visual imagery is almost always more enjoyable and may even improve the likelihood of a user sharing your site on a social network (i.e. Facebook).<\/p>\n\n\n\n
What makes an image memorable? Well, when it comes to content writing, it depends on a few things: your audience, your topic, and the type of content you are writing. <\/p>\n\n\n\n
In the case of an HVAC company, you\u2019re writing to homeowners or businesses that need help when the AC goes out on a hot summer day. You want images that catch the eye and explain the problem. You don\u2019t want intricate designs or explainer infographics. <\/p>\n\n\n\n
Our best advice? Include the following types of images to really make an impact on your customers and keep them coming back: <\/p>\n\n\n\n
Stock images are flashy and crisp. They\u2019re often creative enough to seek attention without costing you the time to photograph the images yourself. \u2018Before and After\u2019 photos, however, should be the beef of your posts\u2014customers want to see what they\u2019re getting. Just make sure to take high-quality images and avoid blurry, low-light shots. <\/p>\n\n\n\n
Lastly, any HVAC website can benefit from creating a \u2018Meet the Team\u2019 section or housing a group photo on the About Us page. Why? Because it gives potential customers peace of mind, when hiring any home service company, you\u2019re inviting strangers into your personal space. Potential customers love seeing that you\u2019re real people (and not an Internet scam).<\/p>\n\n\n\n
When it comes to turning leads into sales, we can help. As a full-service digital marketing agency serving Denver<\/a> and the surrounding areas, we can ramp up your digital marketing and turn your website and social media into lead-generation machines. <\/p>\n\n\n\n