In 2018, an average of 50% of all global web traffic originated from a mobile device\u2014that means your customers were searching for you on their iPhone or Samsung Galaxy, or Google Pixel…you get the idea. Your mobile website, in terms of look and functionality, is just as important as your desktop website. So, what does it need for better mobile performance? Let\u2019s break it down into 5 simple mobile optimization tips. <\/p>\n\n\n\n
Mobile devices are small. The best thing you can do to create an excellent user experience? Keep your mobile version simple. Don\u2019t overcomplicate the design\u2014just make it appealing, simple, and easy to navigate. Don\u2019t provide excessive information. Instead, decide what\u2019s most important to a mobile user and create content that supports your theory. <\/p>\n\n\n\n
Again, mobile devices are small. Keep the font size large so users of any demographic can easily read your content without having to zoom in. We suggest using a 14-point font size and always writing in a Serif font (instead of making a stylized choice). <\/p>\n\n\n\n
Mobile devices come in all shapes and sizes. Does your mobile site scale? You can\u2019t rely on one mobile device size (like an iPhone) to cut it. Instead, make your mobile site dynamic and able to adjust the size on its own depending on the users\u2019 device. This will create a more seamless experience for the customer. <\/p>\n\n\n\n
Nothing is more annoying to mobile users than landing on a website that\u2019s never adapted from the \u201cpinch and zoom\u201d days. Instead of turning customers off, allow them an easy scroll experience by keeping your navigation menu short and sweet, too. Mobile users don\u2019t have the time to scroll through a long list of options. You\u2019ll want to reorganize your menu to use as few items as possible, without giving up important results. <\/p>\n\n\n\n
If your customers are searching locally in Fort Collins or Denver, chances are they are looking for your site to schedule an appointment or make a reservation. Use call-to-action buttons to make it easy for them to navigate and contact you. Consider including a \u2018click-to-call\u2019 button, a maps section, and social media links for easier access. <\/p>\n\n\n\n
Need a mobile update? At Beyond Blue Media, we offer mobile site design services in Fort Collins<\/a> and beyond. Our team can provide your business with the opportunity to adjust your current site structure and improve mobile usability. We love helping local Colorado companies in a variety of industries\u2014HVAC, plumbing, construction, franchise, restaurant, real estate, restoration, and more\u2014build fast websites that convert.<\/p>\n\n\n\n