{"id":1274,"date":"2019-02-13T09:00:51","date_gmt":"2019-02-13T09:00:51","guid":{"rendered":"https:\/\/beyondbluemedia.com\/?p=1274"},"modified":"2019-02-13T09:00:51","modified_gmt":"2019-02-13T09:00:51","slug":"why-reviews-are-important-for-local-search-in-denver","status":"publish","type":"post","link":"https:\/\/dev.beyondbluemedia.com\/index.php\/2019\/02\/13\/why-reviews-are-important-for-local-search-in-denver\/","title":{"rendered":"Why Reviews are Important for Local Search in Denver"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Every business owner can agree: positive online reviews are great for business. Often, they bring new customers and they bolster confidence in your brand. Whether you\u2019re a coffee shop, Italian restaurant, or car mechanic, online reviews are beneficial. But, just how beneficial are they? And, why are reviews important for local search and local SEO in Denver, CO?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Reviews are Important for Local Search in Denver, CO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">92% of buyers regularly or occasionally rely on reviews when making a local buying decision. But, reviews are more than just a positive remark on your customer service or business acumen. Local reviews matter for local search, too. Here are two major reasons why. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google loves local reviews. <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reviews, positive or negative, offer third-party proof of legitimacy. If Denver locals are commenting on your business and using keywords that best describe what you do, then Google will begin to take your business listing online a little more seriously. Today, Google has begun to consider local reviews when ranking web pages, too. If you\u2019re already engaging in traditional SEO tactics (actions that can get you to the top of Google\u2019s search engine results), local online reviews will simply help you seal the deal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reviews offer legitimacy offline, too. <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you have a plethora of online reviews, potential customers are not going to question your legitimacy. If real people are reviewing your shop or service, you\u2019ve already built confidence in future customers. The key to offline success, however, is to ensure reviews are positive. Online reviews are modern-day referrals\u2014and you\u2019d much rather have past customers singing your praises than tell neighbors and friends to stay away!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Gather Online Reviews for Your Denver Business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Online reviews can be hard to attain\u2014even if you have adoring customers. You\u2019ll have to create a strategy for gaining online reviews, and you\u2019ll have to be enticing. Don\u2019t expect reviews to happen overnight\u2014but do take action to ensure reviewing is encouraged and easy to access. Here are a few strategies you might employ to gather online reviews for your Denver business: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Send out an email marketing newsletter with a reminder to review a recent interaction. <\/strong>Studies say that customers are more likely to review your company after a recent experience. If you have access to an email list with recent customers, send them a follow-up about their latest meal or appointment\u2014you may be shocked by the participation. Don\u2019t wait too long, though\u2014if more than a week has passed, customers may be less inclined to comment, even if they had a positive experience. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Add links to your Google My Business and Yelp profiles on your website homepage. <\/strong>Creating a reminder to review on your homepage can be a game-changer for garnering reviews from clients. Simply making it easy for the customer will help you achieve your review goal. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Add a \u2018Review Us\u2019 reminder on to your business cards or takeout menu.<\/strong> Offline marketing isn\u2019t dead. Depending on your type of local business, adding a link or QR code to your business cards, flyers, or menus might be the best course of action. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Beyond Blue Media: Denver\u2019s Go-To Digital Marketing Company<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As a<a href=\"https:\/\/beyondbluemedia.com\" data-type=\"URL\" data-id=\"https:\/\/beyondbluemedia.com\"> full-service digital marketing agency serving Denver<\/a> and the surrounding areas, we work with clients to improve local search engine optimization, digital advertising, printed materials, and more. Our agency can provide for all of your marketing needs in 2019 and beyond. Take the first steps to a successful marketing plan by <a href=\"https:\/\/beyondbluemedia.com\/contact-us\/\" data-type=\"page\" data-id=\"24\">contacting Beyond Blue Media online<\/a> today\u2014or giving us a call at 970-691-6149.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Located in Fort Collins, Beyond Blue Media expands beyond our doorstep to offer digital marketing services to businesses across Northern Colorado. Our service areas include Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, Longmont, and the surrounding areas.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every business owner can agree: positive online reviews are great for business. Often, they bring new customers and they bolster confidence in your brand. Whether you\u2019re a coffee shop, Italian restaurant, or car mechanic, online reviews are beneficial. But, just how beneficial are they? And, why are reviews important for local search and local SEO [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/comments?post=1274"}],"version-history":[{"count":0,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1274\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/media?parent=1274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/categories?post=1274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/tags?post=1274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}