{"id":1255,"date":"2019-01-25T11:45:45","date_gmt":"2019-01-25T11:45:45","guid":{"rendered":"https:\/\/beyondbluemedia.com\/?p=1255"},"modified":"2019-01-25T11:45:45","modified_gmt":"2019-01-25T11:45:45","slug":"6-reasons-you-need-to-hire-an-seo-copywriter","status":"publish","type":"post","link":"https:\/\/dev.beyondbluemedia.com\/index.php\/2019\/01\/25\/6-reasons-you-need-to-hire-an-seo-copywriter\/","title":{"rendered":"6 Reasons You Need to Hire an SEO Copywriter"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Not all copywriters are created equal. You may think that anyone with a writing or English background can write a blog post for your business\u2014but, that\u2019s not the case anymore. In 2019, online copywriters need a specific set of skills and a working knowledge of SEO, or search engine optimization. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To be effective, business websites must rank well on Google\u2014so, you\u2019ll need a copywriter that\u2019s familiar with SEO and knows how to manipulate keywords into well-ranking blog posts. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Here Are 6 Reasons You Need to Hire an SEO Copywriter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO copywriters have the skills you need to make your site outshine the competition. You need an SEO copyrighter because they know how to: <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Select the right keywords<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SEO copywriters have the knowledge, experience, and tools to select the right keywords for your business. It\u2019s likely that they\u2019ve had clients in the past that were similar to you, so they know from experience what keywords work. Understanding data like search traffic, organic click-through rate, and difficulty scoring, is beneficial when writing for the web\u2014and an SEO copywriter will take these items into consideration. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Format your pages<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In order for Google to read and understand your site, your blogs and web pages need to be formatted in a specific way. SEO copywriters are experts in formatting blogs and web pages with the right headings, layouts, and lengths. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Avoid keyword stuffing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SEO copywriters know how to expertly weave in target keywords without sounding too robotic. They know how to write for the searcher and the search engine simultaneously. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Write metadata<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Metadata, AKA the text you use in your title and meta-description tags often appears in search results. SEO copywriters know how to write these short descriptions in a way that makes a big impact. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Include links effectively<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In order to optimize your web page or blog effectively, you\u2019ll need to include links in all the right places. SEO copyrighters will know to include relevant internal links. They\u2019ll also understand the value of the words they choose to hyperlink\u2014and they\u2019ll avoid using phrases like \u201cclick here\u201d. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Use white-hat techniques<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Top SEO copywriters also have your company\u2019s best interest at heart. They\u2019ll never use tricks to fool Google, rather they\u2019ll work to write good-quality content and utilize SEO best practices to get stellar results. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Beyond Blue Media Can Help Your Northern Colorado Business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Do you need a quality <a href=\"https:\/\/beyondbluemedia.com\" data-type=\"URL\" data-id=\"https:\/\/beyondbluemedia.com\">SEO copywriter in Northern Colorado<\/a>? Call Beyond Blue Media today\u2014970-691-6149\u2014or fill out an <a href=\"https:\/\/beyondbluemedia.com\/contact-us\/\" data-type=\"page\" data-id=\"24\">online contact form<\/a>. We want your company near Fort Collins, Colorado to be successful, and if you\u2019re not blogging with SEO in mind, you\u2019re missing out!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Located in Fort Collins, Beyond Blue Media expands beyond our doorstep to offer SEO blogging and full-service digital marketing to businesses across Northern Colorado. Our service areas include Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, Longmont, and beyond.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not all copywriters are created equal. You may think that anyone with a writing or English background can write a blog post for your business\u2014but, that\u2019s not the case anymore. In 2019, online copywriters need a specific set of skills and a working knowledge of SEO, or search engine optimization. To be effective, business websites [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/comments?post=1255"}],"version-history":[{"count":0,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1255\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/media?parent=1255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/categories?post=1255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/tags?post=1255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}