You\u2019re looking to grow your restoration company, right? Whether you\u2019re a small mom-and-pop shop or a locally recognized brand, incorporating the right digital strategies into your marketing plan can help you increase business leads and sales exponentially. <\/p>\n\n\n\n
Knowing which strategy is the right strategy for you is the hardest part. Let\u2019s start by breaking down four of the top digital strategies. Then, we\u2019ll give you our best advice on how to implement them into your existing marketing plans. Here we go. <\/p>\n\n\n\n
Email is still a major player in the marketing game\u2014especially for small to medium-sized restoration companies. Why? Because email can help you stay connected to past customers, build relationships with new customers, and provide overall value to your list. Most restoration companies don\u2019t have an email list set up within a delivery platform like MailChimp\u2014and they\u2019re missing out on a major sales avenue.<\/p>\n\n\n\n
Sending a consistent, professional newsletter each month can help your restoration company stay top of mind in the Northern Colorado market. Plus, MailChimp is easy and cost-effective!<\/p>\n\n\n\n
60% of Americans use smartphones to search for local restoration companies and other services\u2014and often, a Google My Business listing appears first (even before your website link!). Optimizing your local listing to include correct hours, phone numbers, and even services in Google can help you appear credible, even before a customer visits your website. <\/p>\n\n\n\n
Customers search online for specific restoration questions every day. How do I stop a water leak? Does my roof have hail damage? Who do I call to restore my home after a house fire? <\/em>If you want your restoration company to pop up as an industry leader, you\u2019ll need to cater to these questions. Practicing SEO, or search engine optimization can help your restoration company\u2019s website appear first on Google (and, with answers to popular questions, you could also appear as a thought leader on restoration topics\u2014a win-win!) <\/p>\n\n\n\n For anyone interested in marketing a business, the best piece of advice is this\u2014track everything. Data is king in the marketing world, and having access to data is the first step. First, set up call tracking (this lets you know how customers found you!) and Google Analytics (this gives you information on how people use your website!). Once you have a significant amount of data, you\u2019ll be able to tie a sale back to its source and understand the types of marketing that work for you.<\/p>\n\n\n\n Beyond Blue Media is a full-service digital marketing and traditional marketing agency located in Fort Collins, Colorado. From search engine optimization to digital advertising to printed materials, our agency can provide for all of your marketing needs in 2019 and beyond. We work with small to medium-sized businesses in a variety of industries\u2014check out our clients<\/a> to learn more. Take the first steps to a successful marketing plan by contacting Beyond Blue Media online<\/a> today\u2014or giving us a call at 970-691-6149.<\/p>\n\n\n\n Located in Fort Collins, Beyond Blue Media expands beyond our doorstep to offer digital marketing services to businesses across Northern Colorado. Our service areas for include Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, Longmont, and the surrounding areas.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" You\u2019re looking to grow your restoration company, right? Whether you\u2019re a small mom-and-pop shop or a locally recognized brand, incorporating the right digital strategies into your marketing plan can help you increase business leads and sales exponentially. Knowing which strategy is the right strategy for you is the hardest part. Let\u2019s start by breaking down […]<\/p>\n","protected":false},"author":1,"featured_media":1238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/comments?post=1236"}],"version-history":[{"count":0,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1236\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/media?parent=1236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/categories?post=1236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/tags?post=1236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}4. Set up call tracking (and other data analytics)<\/h3>\n\n\n\n
Need Marketing Services Near Fort Collins? Beyond Blue Media Can Help<\/h2>\n\n\n\n