New Year\u2019s resolutions are a great way to reset your goals and improve aspects of yourself (and your company!). Personally, you could exercise more or start a diet\u2014but what about setting goals for your company\u2019s social media strategy?<\/p>\n\n\n\n
When it comes to digital marketing, you should always be prepared for new trends. This world is fast-paced and new strategies are always unfolding. If you want to improve your engagement and make your social media work for you in 2019, think about setting these new year\u2019s resolutions for your Northern Colorado small business.<\/p>\n\n\n\n
Authenticity is going to be a major player in social media marketing in 2019. Social media users are tired of businesses invading their \u201csocial\u201d spaces. Don\u2019t produce ad-like content\u2014instead, be authentic and social. Talk to your followers like you would friends or family. Don\u2019t always pitch them your latest deal. <\/p>\n\n\n\n
Influencer marketing (or working with people who have high follower counts on Instagram, Facebook, Twitter, and YouTube) was a big trend in 2018\u2014and according to our research, it isn\u2019t going anywhere. More brands will adopt influencer marketing to help elevate their businesses or presence because it gives yet another platform to be seen and heard. <\/p>\n\n\n\n
Users will engage with your page by liking and commenting, but to stay in the game in 2019, you\u2019ll need to do the same. Companies that interact with their followers (and others!) on social media will be the first to gain and retain followers in the new year. <\/p>\n\n\n\n
Don\u2019t be afraid to shake things up this year. Sometimes the best strategy for social media is to be critical. Really evaluate how your social media accounts look\u2014is there anything that you could change to make them more appealing? Then, do something you haven\u2019t done before (like shooting videos or making memes!) and see how it pans out. You won\u2019t know until you try.<\/p>\n\n\n\n
Posting to social media is a great way to stay connected to customers, but do you know what you\u2019re really getting out of it? Social media data is available\u2014and it\u2019s the easiest way to measure the impact of what you do on a daily basis.<\/p>\n\n\n\n
Our best advice? Review your 2018 social media data and see what you can learn. Understanding what types of social media posts generate the most engagement (aka profile views, website visits, new followers, etc.) is the key to understanding and improving your 2019 social media strategy.<\/p>\n\n\n\n