When it comes to digital marketing, online authority is so important. Most importantly, your HVAC company\u2019s online authority score can dictate where Google ranks your web pages (and, in turn, how many people find you in a search engine).<\/p>\n\n\n\n
So, what exactly is online authority? And, how can one improve an online authority score? <\/p>\n\n\n\n
Online authority should be pretty straightforward. Provide content that\u2019s useful and present yourself as the expert on HVAC topics to be seen as more trustworthy and respected online. If you put your HVAC company\u2019s best foot forward online, you\u2019ll find it easier to secure conversions, earn more website traffic, and improve client relationships.<\/p>\n\n\n\n
As mentioned previously, online authority also refers to the \u201ctrustworthiness\u201d of your website to Google. Online authority plays a big role in how your pages rank in search engines (and how often you\u2019re found via a Google search!). Often, online authority related to search engines can be improved by providing valuable content to your customers and having reputable sources link back to your website. <\/p>\n\n\n\n
Online authority is registered by Google as a score. Your entire website, also known as a domain, and each webpage is given an authority score\u2014you can check your authority score with marketing tools like Moz!<\/p>\n\n\n\n
Here are three ways to improve your online authority score.<\/p>\n\n\n\n
First and foremost, you need to provide value to your customers with your website and social media. Every landing page, blog piece, or Instagram story needs to be useful and answer any question your customer might have. Before posting anything online, ask yourself: why would my customer need this<\/p>\n\n\n\n
Valuable content means more customers and, from an authority side of things, it means other sites will look to you first.<\/p>\n\n\n\n
Links are the easiest way to build online authority. From Google\u2019s perspective, online authority is always passed through links. How does it work? Well, if a \u201creputable\u201d site, like your local newspaper or a popular blog, links to your HVAC company\u2019s site, then they pass some of that authority on to you. Anything you can do to have your business featured online is key. <\/p>\n\n\n\n
Be newsworthy and have a story written about you in the local paper\u2014they\u2019re online, too! Or, sponsor a local softball team\u2014most of the time, they\u2019ll link to any sponsor websites from their own.<\/p>\n\n\n\n
Guest blogging is a great way for you to achieve links back to your site, too. Write an email to an HVAC publication you love. If you have an interesting perspective on an industry topic, they\u2019ll more than likely publish it on their blog\u2014it\u2019s great publicity for your small HVAC company and it\u2019ll help improve your online authority.<\/p>\n\n\n\n
Online authority is important, but it takes time, effort, and determination to build. Need help? Choose Beyond Blue Media. We offer digital marketing services aimed at improving the online authority of your local HVAC (or anything!) business. Give us a call today at 970-691-6149 or contact us online<\/a>. We serve businesses throughout Northern Colorado and specifically in the following areas: Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.<\/p>\n","protected":false},"excerpt":{"rendered":" When it comes to digital marketing, online authority is so important. Most importantly, your HVAC company\u2019s online authority score can dictate where Google ranks your web pages (and, in turn, how many people find you in a search engine). So, what exactly is online authority? And, how can one improve an online authority score? What […]<\/p>\n","protected":false},"author":1,"featured_media":1211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/comments?post=1206"}],"version-history":[{"count":0,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1206\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/media?parent=1206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/categories?post=1206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/tags?post=1206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}