{"id":1202,"date":"2018-12-25T13:05:44","date_gmt":"2018-12-25T20:05:44","guid":{"rendered":"https:\/\/beyondbluemedia.com\/?p=1202"},"modified":"2018-12-25T13:05:44","modified_gmt":"2018-12-25T20:05:44","slug":"what-is-online-reputation-management","status":"publish","type":"post","link":"https:\/\/dev.beyondbluemedia.com\/index.php\/2018\/12\/25\/what-is-online-reputation-management\/","title":{"rendered":"What Is Online Reputation Management?"},"content":{"rendered":"\n

Do us a favor and Google your business right now<\/em><\/strong>. What do you see? In a perfect world, it would look something like this: a glowing Google My Business snippet to the right, an abundance of 5-star reviews below, and blog articles from your website ranking in all three top spots. <\/p>\n\n\n\n

Unfortunately, we don\u2019t live in a perfect world\u2014so what about your online presence would you like to improve? Do you even like how you\u2019re portrayed online? No? Unsure? Here\u2019s why online reputation management is important and how you can improve your business\u2019 presence online.<\/p>\n\n\n\n

What Is Online Reputation Management?<\/h2>\n\n\n\n

If you\u2019re not familiar with the online world, it\u2019s become a beast in recent years. Online reputation management is the act of taking control of that beast\u2014and making your company\u2019s online presence shine. With the right strategies, you can change the conversation about your company and help customers find the right information about you online. <\/p>\n\n\n\n

3 Reasons Why Online Reputation Management Is Important <\/h2>\n\n\n\n

If your company\u2019s online presence is just fine\u2014but not stellar\u2014you\u2019re probably wondering why you\u2019d need to worry about it. Online reputation management is for everyone, though. Even if your company is doing alright, there is always room for improvement. Here are three reasons why you should care. <\/p>\n\n\n\n

1. Everyone looks to the Internet first<\/strong><\/h3>\n\n\n\n

When looking for a local business, it\u2019s known that 97% of people read online reviews. Before hiring a local HVAC company or scheduling a car repair at a new maintenance shop, Fort Collins residents search for you online. You want a customer\u2019s first impression of your Fort Collins business to be positive\u2014and online reputation management helps to put your best foot forward. <\/p>\n\n\n\n

2. Offline and online are blending<\/strong><\/h3>\n\n\n\n

As technology continues to invade our everyday lives, online reputations are becoming increasingly important to manage. Leaving a mark online is easy\u2014and if you\u2019re not updating it because you\u2019re not \u201ctech-savvy\u201d, you\u2019re making a mistake. Offline reputation isn\u2019t as valuable as it used to be\u2014especially when it comes to operating a successful business\u2014because online is the first stop. Blending your offline customer service and charm with new tech to reach new customers and maintain relationships with older customers. <\/p>\n\n\n\n

3. Online content lasts forever<\/strong><\/h3>\n\n\n\n

Online content and reviews are forever. If someone writes something negative about your company online, it can put you at a long-term disadvantage. If you\u2019re not aware and regularly maintaining your online reputation, you might lose potential customers before they ever enter your sales funnel\u2014and that\u2019s not an easy pill to swallow! Online reputation management means having someone vet what you post and curate your online presence to always show your company in a positive way. <\/p>\n\n\n\n

Improve Your Online Reputation Near Fort Collins with Beyond Blue Media<\/h2>\n\n\n\n

At Beyond Blue Media, online reputation management is our jam. We love helping local Colorado companies in a variety of industries\u2014HVAC, plumbing, construction, franchise, restaurant, real estate, restoration, and more\u2014manage their online presence. We\u2019ll help clean up your social profiles, vet your Google listings, read your reviews, and get started on developing the best campaigns to bring in qualified leads via search marketing and more. We also play the long game by managing your site\u2019s day-to-day updates and functionality.

Need a website facelift? Our team is also skilled in website design, backend development, and logo creation to give your digital presence the best look and functionality. Online reputation is so important\u2014don\u2019t give your customers a negative first impression. Call Beyond Blue Media today at 970-691-6149 or fill out our online contact form<\/a>\u2014we\u2019ll be in touch soon!<\/p>\n\n\n\n

Located in Fort Collins, Beyond Blue Media expands beyond our doorstep to offer online reputation management services across Northern Colorado. Our service areas for online reputation management include Fort Collins, Loveland, Ault, Greeley, Denver, Windsor, Boulder, and Longmont.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Do us a favor and Google your business right now. What do you see? In a perfect world, it would look something like this: a glowing Google My Business snippet to the right, an abundance of 5-star reviews below, and blog articles from your website ranking in all three top spots. Unfortunately, we don\u2019t live […]<\/p>\n","protected":false},"author":1,"featured_media":1213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/comments?post=1202"}],"version-history":[{"count":0,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1202\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/media?parent=1202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/categories?post=1202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/tags?post=1202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}