Does your business need social media?<\/p>\n\n\n\n
The simple answer is yes, it does<\/strong>.<\/p>\n\n\n\n Whether you\u2019re a small local HVAC company or a national makeup brand, social media is a vital piece of your marketing strategy in 2021 and beyond. There are currently 3.5 billion social media users<\/a> worldwide across platforms such as Facebook, Instagram, Twitter, and more. These users span the generations and include a diverse array of individuals within most demographics. So you can rest assured, your customers are online\u2014and you should be too! Here\u2019s why.<\/p>\n\n\n\n People can\u2019t become your customers if they don\u2019t know about your business. Moreover, people won\u2019t use your business if they don\u2019t think you are trustworthy<\/strong>. Social media boosts your credibility and trustworthiness tenfold. However, the time it takes to grow followers, create content, and manage multiple profiles can seem daunting. That\u2019s where the pros can step in. Here\u2019s why social media management<\/a> and marketing is a worthwhile investments.<\/p>\n\n\n\n Today\u2019s customers are becoming increasingly tech-savvy. Before they decide to do business with you, most will do a quick Google search to browse your website and social media. Roughly 90% of shoppers<\/a> will research a company online before following through with making a purchase or booking a service. Don\u2019t have a social media presence? That might be a red flag for some customers.\u00a0<\/p>\n\n\n\n Customers want to see real people online. Social media gives you a chance to show the human<\/em> aspect of your business. It can breathe life and personality into your business or brand. Sure, social media is for communicating important information to customers, but it also helps you connect with them. It gives you a chance to make your customers laugh \u2013 to inspire them. Treat your Instagram or Facebook page like you\u2019re talking to neighbors and friends. This is a great way to showcase your authenticity and it gives potential customers an idea of the type of people they\u2019ll be working with.<\/p>\n\n\n\n Business is all about connecting and engaging with your customers. Forming those relationships is a crucial part of increasing your reach and growing a small business. Think of social media as a way to connect with more people at a greater rate. You aren\u2019t limited to word-of-mouth when it comes to cultivating relationships with potential new customers. You can increase your engagement with individuals who might not have otherwise ever come across your business. You aren\u2019t limited by geography. You can attract engagement from customers on a national or even a global scale. Social media is your ticket to building more relationships and gaining more attention for your business.\u00a0\u00a0<\/p>\n\n\n\n When people need assistance or want to contact a brand about something, they will often turn to social media. In addition to showcasing your personality, social media now serves as an easy-to-access customer service platform.<\/p>\n\n\n\n When managing social media accounts, it\u2019s important to understand how each platform works and how quickly your customers expect you to respond. Having a quick response rate can improve your standing with social media algorithms. When you have someone to manage your social media for you, they can help you keep up with customer comments and messages. This will lead to happier customers and increased social media engagement. <\/p>\n\n\n\n Does your business need social media management? If you want to be successful in this modern digital age, the answer is yes! Social media is crucial<\/em><\/strong> to your business marketing strategy, but it doesn\u2019t have to be stressful to manage. Take the first step by calling Beyond Blue Media today at 970-691-6149 or contacting us online<\/a>. From creating social media profiles to regularly engaging with your customers, we are your premier full-service social media management company.<\/p>\n","protected":false},"excerpt":{"rendered":" Does your business need social media? The simple answer is yes, it does. Whether you\u2019re a small local HVAC company or a national makeup brand, social media is a vital piece of your marketing strategy in 2021 and beyond. There are currently 3.5 billion social media users worldwide across platforms such as Facebook, Instagram, Twitter, […]<\/p>\n","protected":false},"author":1,"featured_media":4138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/comments?post=1199"}],"version-history":[{"count":0,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/posts\/1199\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/media?parent=1199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/categories?post=1199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.beyondbluemedia.com\/index.php\/wp-json\/wp\/v2\/tags?post=1199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}3 Reasons Why You Need to Be on Social Media in 2021<\/strong><\/h2>\n\n\n\n
1. Showcases authenticity<\/strong><\/h3>\n\n\n\n
2. Improves engagement<\/strong><\/h3>\n\n\n\n
3. Provides customer support<\/strong><\/h3>\n\n\n\n
Beyond Blue Media: Your Social Media Management Company\u00a0<\/strong><\/h2>\n\n\n\n