Category: Social Media
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5 Best Social Media Platforms for Businesses in 2024
With all of the changes we’ve experienced in 2023, at least one thing will remain the same in 2024: companies will continue to rely on social media as one of their primary marketing channels. The widespread adoption of social networking sites has deeply influenced people’s daily lives. As a result, maintaining a strong presence on…
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TikTok for Businesses in 2024: How to Create an Effective Strategy
It doesn’t take a marketing wiz to notice the reach of TikTok. With more and more brands utilizing this platform in 2024, it’s time to stop worrying about missing the next big trend and create it yourself. TikTok enables users to reach a broader audience than ever, targeting a new generation of customers. But how…
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Best Time to Post on Instagram: Beating the Algorithm
Best time to post on Instagram: In this ever-evolving digital age, one of the most popular platforms for individuals and businesses to share their stories, promote their brands, or express themselves is Instagram. One cannot underestimate the power this social media giant possesses and the influence it has on global culture and commerce. Among the…
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Should I Buy Instagram Followers in 2023?
To buy or not to buy Instagram followers: Well, we’ve officially reached the point where society cares more about the number of followers than actual, real-life friends. It’s easy to see why, though. Humans are highly social creatures that behave instinctually based on small psychological cues. And when social media was first introduced to the…
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How to Combat Instagram’s Organic Reach Decline in 2023
How to Combat Instagram’s Organic Reach Decline in 2023: It’s no secret that Instagram has been facing heavy scrutiny from its users over the past year or so due to the infamous and ever-changing algorithm. Many users have complained that their photos, in particular, receive far less traction—likes, shares, views, etc.—than in previous years due…
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Outsourcing or In-House Marketing? Which Team is Worth It?
It’s an age-old conundrum all businesses face eventually: “do we hire an in-house marketing team or should we outsource the work?” Well, my friend, if you’re in the midst of pondering this decision, you’re in good company. This can be a complex determination to nail down. Before you get too far into this blog, let’s…
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Which Social Media Marketing Channel Should I Advertise On?
The expansive land of online marketing is riddled with twisting paths and tricky terrain to navigate. It can seem especially intimidating if you’re just starting out. You’re not alone if attempting to balance your business duties and fitting online marketing into your spare time is running you ragged. We get it. As a small to…
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7 Best Tips on How to Create Effective Social Media Posts
Modern businesses have a unique opportunity to reach potential leads more efficiently than ever with social media. What?! Do you mean to say that social media isn’t just for millennials to post selfies and DM celebrities? Yes, you too can use social media no matter what size your business is! You just have to know…
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What is CBO? Are you Ready for the Next Step in Facebook Budgeting?
Good ol’ Facebook is at it again! Last year, in 2019, Facebook released a new way for you to set a budget for your running ads. Ready for this? You can now use your budget directly at the campaign level rather than the ad set! Now, is this a good thing, or a bad thing?…