Category: SEO
-
Black Hat SEO Tactics to be Aware of
Search engine optimization (SEO) is no easy feat. It can take months if not years to crawl your way up to the coveted first page of a search engine results page (SERP). Unfortunately, this isn’t a reality some people working on SEO can swallow. Instead of putting in good, honest work to win over the…
-
How Important Are Google Reviews?
Word of mouth has always been a powerful asset for business owners. We trust our fellow community members to steer us towards high-quality companies we should spend our money with. And, of course, the internet makes this process easier than it’s ever been. Google reviews offer a snapshot of what your local community thinks about…
-
Google Search vs Google Maps: Where Are Your Users?
It’s no secret that Google dominates the search engine market space. But even within Google’s ecosystem, search engine experts must take the time to look at where users are drawn when they’re searching for a resolution to their inquiry. With the growing scope of Google products getting released such as Google Business Profile (GBP) and…
-
Should My Small Business Focus on Ads or SEO?
As a small business owner, it’s vital to get your website in front of as many eyes as you can. A big part of that is climbing the ranks of the search engine results page (SERP) so you’re one of the first businesses a potential client sees. Both search engine marketing (aka SEM, Google Advertising)…
-
How Small Businesses Can Compete on Google Ads
Stepping into the online marketing game as a small business can feel like you’re a little fish in an ocean full of behemoths. As intimidating as it may appear, there is a space for you to find success. But as a small business, all of your time and money are precious. It’s only natural to…
-
What is a Search Engine? (It’s Not a Web Browser)
We use them almost every day. They are a powerhouse tool to help users answer questions and easily connect with the boundless resources of the World Wide Web. To understand its methods is to unlock an avenue to engage with potential audiences everywhere. In many ways, search engines knit together the entire internet. Search Engine…
-
How to Optimize Your GBP for Marijuana Dispensaries
Looking to increase your phone calls, orders, and website visits? Who isn’t?! Google Business Profile is a powerful digital marketing asset that is available to almost every industry. However, there is one industry that is greatly undervalued in GBP: Marijuana dispensaries. With marijuana being an illegal drug at the federal level in the United States,…
-
How GBP Has Been Affected By COVID-19: 5 Actionable Tips
The world is in panic. With the recent outbreak of COVID-19 (coronavirus), the entire world has been upended. People are buying up supplies, stores are changing their hours of operation, people are wearing gas masks to walk their dogs, and we’ve even seen some brawls in parking lots over something as simple as toilet paper.…
-
What is Local SEO? A Guide for Business Owners
EDITOR’S NOTE: This is a guide to local SEO for small to medium-sized business owners. We have created this local search optimization guide to prove the worth of local SEO and why you should start implementing local SEO strategies as soon as possible. The internet is crowded with businesses. Business owners in every industry and…
-
New Local SEO Update From Google 2019: What’s Changed?
Updated: February 3rd, 2020 As a business owner, you want to stay up-to-date on all trends and updates that will potentially impact your business online. When something BIG happens and you are unaware, this could dangerously damage your online visibility and could potentially lead to fewer and fewer conversions over time. Luckily, we at Beyond…