Category: SEO

The New Bing: 5 Major Shortcomings of Bing Chat: If you haven’t heard of the “new” Bing or ChatGPT, there’s a good chance you’ve been living under a rock for the last five months. Since its inception in 2015, OpenAI—the creator of ChatGPT—has been a frontrunner in making artificial intelligence (AI) easy to use and…

What is a SERP in SEO? Search engine result pages (SERP) are the web pages presented to users after entering a search query into a search engine like Google or Bing. SERPs typically contain two types of content: organic and sponsored. Organic content is naturally included in the search engine’s index (think blog posts and…

Why is Domain Authority Important for SEO?: Search engine optimization (SEO) is an integral part of any website’s success. Proper SEO tactics help to ensure that the website appears higher in the search engine results pages (SERPs) and attracts more traffic and potential customers. One of the critical factors that can influence a website’s SEO…

What is Domain Authority? Domain authority is an important metric used to measure a website’s or domain’s strength. It is used by search engine optimizers (SEOs) to determine how well a website is likely to rank on search engine result pages (SERPs). In essence, domain authority measures a website’s “authority” or “power.” Domain authority is…

What is E-A-T? What is E-E-A-T and Why it’s Important for Ranking on Google: Google first released its E-A-T acronym in 2018 as part of the Quality Raters Guidelines. The acronym stands for Expertise, Authoritativeness, and Trustworthiness, and it was released to provide guidance to Google’s Quality Raters about the type of content Google wishes…

Are blogs still important? Here’s why you still need a great blog in 2023: Let’s face it; when you hear the word “blog,” there’s a good chance your mind immediately goes to your millennial cousin who thinks they’re a big-time social media mogul. In the early 2010s, blogs were the hot new way to get…

How to use AI for SEO: Have you ever seen that ad in your social media feed that says something like, “A robot wrote this ad for you, and it’s working?” If you’re like us, that most likely triggered a plethora of questions (maybe some you don’t yet know how to ask). What kind of…

An evergreen tree stands vibrant and lively no matter the weather. Its green foliage never wavers against the frigid temperatures of winter. Every business should aim to create content that will weather the changing seasons too. While time-sensitive content can be a great addition to your website, it won’t provide the same quality of traffic…