Category: SEO
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SEO in 2024: Why High-Quality Content Matters
The world of SEO is never static: the metrics that Google uses to promote its search results evolve over time, and it is our duty as diligent marketers to stay on top of that change. Over the last year, Google has released guidance that helps us understand which content is deemed to be of high…
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How to Write High-Ranking Content in 2024: Demystifying the Google Algorithm
One of the most common questions we receive from clients and potential clients is, “How can I write better content for Google?” Now, although that might seem like a great question to ask, there is a fundamental flaw in the question itself—something we will cover later on. Many people are unaware of the everchanging improvements—well,…
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Google Generative AI: How Will it Affect SEO?
Google Generative AI: How Will it Affect SEO? Welcome, internet-savvy SEO enthusiasts! Get ready to embark on an immersive exploration of a cutting-edge digital realm that’s sure to transform your SEO landscape. We’re stepping into the frontier of Google’s advanced technology called the Search Generative Experience (SGE). Buckle up; we’re bridging the gap between the…
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PHP vs Node JS: Which is Better For Building Websites in 2023?
PHP vs Node JS: Which is Better For Building Websites in 2023? The digital landscape in 2023 is complex and vibrant, with a plethora of programming languages and technologies available to build your website. Among these, PHP and Node JS stand out as contenders for the top choice. PHP, a server-side scripting language, has been…
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SEO or Google Ads? How to Leverage Both
SEO or Google Ads? In today’s digital landscape, online visibility is integral to reaching business goals and capturing customer interest. Two widely utilized strategies to increase online presence are Search Engine Optimization (SEO) and Google Ads. But which one is better to focus on? Can you use both? Before we dive into that debate, let’s…
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Top 10 Ranking Factors For SEO in 2023: How to Dominate the SERPs
It’s already 2023 (wow, I feel old), and let’s face it: the evolution of technology certainly isn’t slowing down. Search Engine Optimization, or SEO, is one of those areas that just keeps evolving, leaving many novices and semi-pros in the dust. It can feel discouraging after spending months learning the ins and outs of SEO…
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SEO-Friendly Permalinks: Best URL Structure for Search Engines
SEO-friendly permalinks: best URL structure for search engines: Have you ever wondered if URLs play a role in SEO performance? Spoiler alert, they absolutely do, and not only that but how URLs are structured can make or break any SEO campaign. In this post, we will cover the different types of SEO-friendly permalink structures and…
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What are Breadcrumbs, and Why are They Important for SEO?
What are Breadcrumbs, and Why are They Important for SEO? Although you might be wondering what the starchy and delicious morsels often found in kitchens have to do with SEO, the breadcrumbs we will cover today have nothing to do with food. Yes, I know that was a terrible pun/dad joke, but there was no…
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Google Bard: How Does it Compare With Bing Chat?
Google Bard: How Does it Compare With Bing Chat? Now that Google Bard has been out for a little while, it is time for the AI showdown of the century (or, well, at least until the next cool AI tool is launched, so, like, maybe two weeks or so from now). In this post, we…
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How to Get a Google Featured Snippet: 10 Best Practices
How to get a Google featured snippet — 6 best practices: Google introduced featured snippets in 2014 as a way to provide users with more accurate and comprehensive search results. These snippets are a smaller version of the main content that appears within the search result, including a preview of the content, an image, and…