Category: Online Advertising
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What is Cost-Per-Click (CPC) in Marketing, and Why is it Important?
Stepping into the world of digital marketing can be a bit daunting for newcomers. The breadth of the internet’s reach combined with innovative marketing practices are enough to make most people feel overwhelmed, and as experts in the space, let’s say you don’t know what you don’t know – the full depth of what’s possible…
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SEO or Google Ads? How to Leverage Both
SEO or Google Ads? In today’s digital landscape, online visibility is integral to reaching business goals and capturing customer interest. Two widely utilized strategies to increase online presence are Search Engine Optimization (SEO) and Google Ads. But which one is better to focus on? Can you use both? Before we dive into that debate, let’s…
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How Small Businesses Can Compete on Google Ads
Stepping into the online marketing game as a small business can feel like you’re a little fish in an ocean full of behemoths. As intimidating as it may appear, there is a space for you to find success. But as a small business, all of your time and money are precious. It’s only natural to…