Category: Marketing
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Colorado Local SEO vs. National SEO: What Should You Focus On?
When it comes to SEO (Search Engine Optimization) there are two types to focus on: local SEO and national SEO. As a business, do you know which type you want to focus on? Let’s discuss this. What’s the Difference Between Local and National SEO? Both local SEO and national SEO can be beneficial to your…
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How to Create a Social Media Content Strategy for Your Fort Collins Business
Social media is an important part of any business marketing plan in 2019. Neglecting to build online personas and creating valuable content on Instagram, Facebook, and the like will leave you fruitless in the realm of social media. Want to create raving fans that turn into repeat customers? Having a solid social media content strategy…
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8 Reasons Your Website Speed Is Killing Your Marketing Efforts
Clicking on a website should be simple, right? One-click and the website loads, hopefully quickly. Then, you find the information you need to book a service, buy an item, or move on. However, not all website speeds are created equal—and slower websites may feel the effect. Slow websites can cost your business thousands of visitors…
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How to Build a Website for my Fort Collins Business That Generates Leads
We’ve discussed this before on the blog, but let us say it again: every business—big or small—needs an online presence in 2019. Sure, you’ll want to start a social media account for your company and update your Google My Business listing ASAP, but your website is still really important. In order to be competitive in…
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5 Digital Advertising Tips for Home Contractors Near Denver, CO
You’re good at talking up your home remodeling and design-build firm around town. For the most outgoing home contractors, word-of-mouth marketing works…for a little while. However, it may no longer be enough if you want to keep growing your business (or if you’re looking to expand into a newer market outside of Denver). Ready to…
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7 Ways to Start Link Building for a Small Business in Fort Collins
Link building. Ever heard of it? If your Fort Collins business has ever engaged in SEO or search engine marketing, you know link building can be a secret weapon for success…but you also know that it’s no easy task. Kicking off a link-building campaign for your small business can increase your overall domain authority, letting…
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Why Reviews are Important for Local Search in Denver
Every business owner can agree: positive online reviews are great for business. Often, they bring new customers and they bolster confidence in your brand. Whether you’re a coffee shop, Italian restaurant, or car mechanic, online reviews are beneficial. But, just how beneficial are they? And, why are reviews important for local search and local SEO…
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4 Tips for Managing Your Online Reputation for Local Business
While you’re great at interacting with a crowd or spreading your business name by word of mouth, managing your business reputation online can be challenging. However, in 2019, all businesses need to keep track of their online reputation. It only takes a couple of hours for bad customer experiences to go viral—and you want to…
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Is Your Site Mobile-Ready? Here’s Why It Should Be
77% of Americans own a smartphone—and they use it 3 hours and 23 minutes a day, on average. Is your company’s site mobile-ready? If not, it should be. Mobile browsing is here to stay—and if you’re still relying on a desktop browser to bring in leads, you’re missing out. Here are 4 reasons why your…