Category: Marketing

Has your Denver HVAC company invested in SEO? Are you showing up on Google sometimes…but not always? Link building is an advanced SEO strategy to implement when you really want to solidify your place at the top—and show Google you’re worth a top three spot. Link building is the best way to improve your overall…

“Alexa, hire me a real estate agent near Denver, Colorado.” While it’s not that simple, voice search via Google Home and Amazon Alexa is becoming quite common. According to Nielsen, nearly 25% of American households own a smart speaker—and that number is only continuing to grow. If you want to be on the cutting edge…

We’ve discussed on the blog reasons why you should hire an SEO copywriter to tighten up your HVAC blog and website information—but what about photos and images? Many potential customers are visual creatures and having beautiful images embedded on your site can sway their opinions of your company. Here, we’ll discuss how you can pick…

As a local restaurant owner near Denver, you’ve likely tried your hand at a number of traditional and digital marketing strategies. Some work, some don’t—every restaurant has a different audience that responds to different marketing tactics. But, what’s one thing most restaurantgoers can’t deny? They love photos of food. Foodies are inclined to see before…

Like every small business owner in Loveland and beyond, your goal is to improve sales and overall revenue. Sometimes, marketing strategies can feel like they take forever to work…or they just don’t work at all. It’s money down the drain, no? Not exactly. Marketing works, but if you are spreading your resources across too many…

Everyone loves Instagram—it’s the social media of this generation and the platform is only growing stronger. As a business, you probably have an Instagram account that you post to pretty frequently—if not read our blog on How to Create a Social Media Content Strategy—but have you utilized Instagram’s ‘Stories’ feature? Here we’ll discuss how Instagram…

You’ve set up your website and you’re active on social media. After investing in digital advertising and remodeling your website, you’re ready for the calls to start flooding in. But, when you hear your customer service representative chatting with clients, it seems to be all about the price of a toilet installation, water heater repair,…

If you own a service-based business in Denver—like an HVAC company, electrician service business, home remodeling firm, or even an Italian restaurant—you know that turning calls or website visits into sales is so important. But, oftentimes, you run into price shoppers or your leads just don’t go anywhere. Ask yourself why. Then, try out these…

In 2018, an average of 50% of all global web traffic originated from a mobile device—that means your customers were searching for you on their iPhone or Samsung Galaxy, or Google Pixel…you get the idea. Your mobile website, in terms of look and functionality, is just as important as your desktop website. So, what does…

As a small business owner, you’ve likely thought a lot about how to market your company to increase sales. Maybe you’ve discovered social media marketing. You’ve probably created a pretty kick-ass website (if you haven’t, give Beyond Blue Media a call!). But, have you really thought of everything? Today, we’ll discuss content marketing (and what…