Category: Marketing

If you’re not familiar with digital marketing terms, the language can be a bit confusing at first. What’s a conversion? And, how do we optimize for it? Don’t worry—we’re here to help. Here, we’ll discuss what counts as a conversion, how to calculate the conversion rate, and how to optimize your conversions to improve website…

Paid search ads can be a lifesaver for new businesses. It’s a great way to identify, target, and re-engage real-life paying customers. Only problem? You’re paying for it…. by the click. Unlike your organic digital marketing efforts—SEO, social media, blogging, etc.—you have to maintain a pay-per-click budget for paid search ads to run. It’s not…

Some agencies will promise you the world. Instant SEO results? Viral social media within the first few campaigns? “We can do that,” they’ll shout from the rooftops! The truth is not all marketing agencies are created the same and by choosing a different company, you could be choosing a better business fate. Here’s why the…

Are your marketing campaigns falling flat? Don’t have any money to put towards massive PPC campaigns or paid social advertising? We totally understand—that’s why we’ve compiled this list of our favorite small business marketing ideas that won’t break the bank. 1. Write search-friendly content Have someone on staff with a knack for writing? Put them…

As a small business in 2019, you likely have social media accounts. Now, we have to ask: how are you using them? While there’s a traditional way for businesses to use social media to reach customers, times are changing. Facebook just recently released its algorithm update to say its users’ news feeds would focus more…

Take a moment to Google your business. What do you see? If you searched by name, you probably got your homepage to appear first. To the right, you might see a Google local listing with your contact information, photos, and reviews (if you’ve claimed your Google My Business profile!). Now, search like a new customer.…

If you’re an Instagram user, you’ve seen the typical ‘influencer’ before. They are the type of account that’s casually marketing products from their own personal feed. Sometimes they have a blog and other times they offer shopping options directly from the app. But, what exactly is influencer marketing? And, does my Denver business need to…

Google reviews matter. Did you know that 84% of people trust online reviews as much as they’d trust the opinion of a friend? That’s well over half—and that number includes your customers. Here, we’ll review 11 sure-fire ways of getting more Google reviews for your small to medium-sized business in Northern Colorado and beyond.  …

If you’ve made your way here, you probably have already published your website…but you’re not getting the leads you used to get from it. Are we close? Truth is your work doesn’t end after you hit the publish button—website management is something that you should always put at the top of your marketing plans. If…

2022 Update: as of 2022, it is recommended that you write for people instead of search engines. Still, these tips can be useful when looking to optimize your pages. Search engine marketing is ever-changing. At one point keywords were the #1 focus and users could either care about your content or not. Now, Google is…