Category: Marketing

Why Do Search Engines Change the Rules? And, How to Game Them—that should be the title of the SEO handbook, no? Getting to the top of Google’s search results can feel like a never-ending game of chess. Without an updated strategy and a focus on trends, you could lose your first-page Google rankings to the…

As the housing market climbs, the business bottom line for home builders should be easy to meet—especially here in Denver, no? Unfortunately, it’s a little more complicated. For the big players in home building, significant marketing budgets put them ahead of the pack—so how does a smaller home builder and remodeling company compete? Here are…

Are you looking for a quick and easy way to improve online leads to your HVAC website? The following HVAC marketing strategies can help you drive website visits, encourage customers to engage with your brand, and position your Denver HVAC company as a leader in the industry. Read on to learn more. 4 HVAC Marketing…

Many marketing professionals are surprised to find that SEO isn’t all link-building and relevant keywords—it’s a little more complicated. Once upon a time, search engines simply required relevant keywords to produce quality rankings…but over time Google (and Bing) got smarter. These days, SEO best practices include consideration for the overall user experience (UX), too. Here’s…

As a home service company, you’ve likely advertised on Facebook and Instagram. With Google search in mind, you’ve updated your company website—or had some creative folks design killer graphics and content for you. You’ve followed all of the digital marketing basics for small businesses, right? Not unless you’ve heard of Nextdoor.  In 2019, Nextdoor has…

Increasing traffic and leads isn’t your ultimate marketing goal, is it? No, what you really want is to increase conversions. You want more customers to book your services, eat at your lunch spot, or buy from your store. From a digital marketing perspective, some may say that increasing conversions requires fresh content. While fresh content…

How much does it cost your business to acquire a new customer? A lot more than you’d like. Statistics show that it costs, on average, five times as much to attract a new customer, than to keep an existing one. Instead of spending your extra marketing dollars on fancy campaigns, you might want to think…

Are your open rates low? Are your email newsletters being marked as spam? Do you want to get more out of your email marketing efforts? Email marketing is a great tool for reaching past customers, building trust, and ensuring loyalty…but only if they’re coming into your customer’s inbox.  What Happens If Your Automated Emails Are…

Is your social media lacking the pizzazz necessary to attract new customers? Don’t have a lot of extra money in the marketing budget to pay for ads? Don’t worry—here are 5 cheap (and easy!) social media marketing tactics that actually work. 1. Produce quality in-house content. When it comes to improving social media, the best…

Looking for a short answer? Yes. Your Denver business should absolutely respond to online reviews on Google, Yelp, and elsewhere. Here, we’ll tell you why.  4 Reasons Why You Should Respond to Online Reviews 1. Improve local SEO. For local businesses, local SEO is an important tool to help you reach a more relevant audience.…