Category: Marketing

Do us a favor and Google your business right now. What do you see? In a perfect world, it would look something like this: a glowing Google My Business snippet to the right, an abundance of 5-star reviews below, and blog articles from your website ranking in all three top spots. Unfortunately, we don’t live…

Does your business need social media? The simple answer is yes, it does. Whether you’re a small local HVAC company or a national makeup brand, social media is a vital piece of your marketing strategy in 2021 and beyond. There are currently 3.5 billion social media users worldwide across platforms such as Facebook, Instagram, Twitter,…

Millennials are expected to surpass the Baby Boomers as the largest US demographic group in 2019—and that means their opinions and purchasing power matter for your Italian restaurant. Knowing what millennials want and how to reach them is the quickest way of making your Italian restaurant marketing plan worthwhile (and the easiest way to bring…

19,000 searches. That’s how many times Google users in the United States search the term ‘epoxy flooring’ each month. Want to capitalize on these searches for your epoxy flooring business? Go digital. Understanding digital marketing and how it can help your Colorado epoxy flooring business is critical to success. Here is our proven 5-step process…

Whether you want to believe it or not, your customers have gone digital. When it’s time to find a realtor, HVAC technician, or plumbing company, they go to Google first. Consumers conduct more research online now before choosing to visit a store or to hire a contractor. It’s even said 84 percent of people trust…

Once upon a time, marketing and advertising were quite simple. Run a few radio promotions to entice customers on their morning commute. Tape a television commercial and have it air a few times per day. Design a print ad to be featured in the local paper.  It’s not so simple anymore. Customers aren’t listening to…

Want to do me a quick favor? Open a second tab and Google “roofing companies in (insert your city here), CO”. What three roofing company websites appear first? Is your Colorado roofing company in the top three? No matter how great your roofing business is, if you don’t show up in a Google search, your…

Did you know that Google processes over 40,000 search queries every second? People (and by people, we mean your customers right here in Colorado!) are looking for you online. Go to Google right now and search “construction companies in “insert your city name”, CO”. Did you show up? Did you make it in the top…

The online landscape can be a lot to navigate as a small business. But it is essential to have a presence in this space. More people rely on online searching and social media to gauge credibility than ever before. Nearly 90% of shoppers research products and services online before making a purchase. Your customers exist…

Marketing can be such a daunting investment because there are so many horror stories of companies partnering with the wrong firm. The thing that makes Beyond Blue so unique is how it was founded. Local Business First The Trainor brothers have all been business owners of local contractor companies and were fed up with wasting…