Category: Marketing
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What is Cost-Per-Click (CPC) in Marketing, and Why is it Important?
Stepping into the world of digital marketing can be a bit daunting for newcomers. The breadth of the internet’s reach combined with innovative marketing practices are enough to make most people feel overwhelmed, and as experts in the space, let’s say you don’t know what you don’t know – the full depth of what’s possible…
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10 Questions to Ask a Marketing Agency Before Paying Them a Cent
Hiring a marketing agency can be one of the most transformative decisions you will make for your company. The right agency can amplify your business reach, strengthen your brand, and help you achieve (and exceed) your sales objectives. But with so many agencies out there, all promising exceptional results, how can you confidently choose the…
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5 Reasons to Hire a Marketing Agency in 2023
5 reasons to hire a marketing agency in 2023: To outsource your marketing or not to outsource your marketing, that is the question. Many small businesses find themselves stuck between a rock and a hard place and have to decide whether to hire more employees to manage their marketing efforts or simplify and work with…
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What is Branding? 5 Reasons Why it is Important to Create a Memorable Brand
Introduction What is Branding? 5 Reasons Why is it Important to Create a Memorable Brand? Branding is a vital element of any business, whether big or small. It is a way to distinguish your business from competitors and give your customers a stronger sense of what your business is trying to convey. It is not…
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Will ChatGPT Replace People? (Why We Still Need Humans for Marketing in 2023)
Will ChatGPT replace people? (Why we still need humans for marketing in 2023): The development of artificial intelligence (AI) technologies has revolutionized the way we do things—and that’s putting it lightly. From automating mundane tasks to enabling more complex analysis and decision-making, AI has become an integral part of modern life. With the emergence of…
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Tackle Social Media Marketing: Pro Social Media Tips
Modern business and social media go hand-in-hand. Regardless of your industry, location, or size of the business, you can and will find your audience online with the right social media marketing strategy. But how do you take your social media efforts to the next level? Here at Beyond Blue Media, we have honed in on…
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Here’s How Video Can Help Your Business Succeed
Video is one of the most impactful and effective tools of online marketing. We are primed for visual communication. According to Social Media Week, 78% of people watch online videos every week while 55% view online videos every single day. That’s a lot of opportunities to get your brand message in front of eyeballs! 👀…
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Tell Your Brand Story – The Science of Storytelling
Storytelling is an innate human behavior infused in everything we do as a society. Harness the science of storytelling to express your brand.
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How to Hire an SEO Agency: What to Run From!
When you’re vetting SEO companies, the first thing to look out for is to NEVER go with the company that promises you that they’ll get you to the top of page 1 on Google. When you set out to market your business online, you’ll find that SEO is an important piece of that process. SEO…