Author: admin

  • The Do’s and Don’ts of Proper Link Building

    Link building is a crucial part of your search engine optimization campaign. At a minimum, it can be a great strategy to build brand awareness and signal to search engines that you have something important to share. When done correctly, link building can help cultivate what we like to call “SEO juice”. The more juice…

  • WordPress vs Shopify for E-Commerce: Which to Choose?

    Whether you’re just starting out in the world of e-commerce or you’re thinking of revamping your current website, you might be wondering which platform to house your website’s design. Is WordPress or Shopify the best option for your business? With e-commerce set to hit around 5 trillion dollars in sales by 2021, it’s not a…

  • How to Optimize Conversions on Your E-Commerce Site

    E-Commerce is a booming frontier many business owners are trying to stake their claim in. It’s projected that there will be over 2 billion digital buyers worldwide in the year 2021. As more and more businesses move online, especially after the impact of 2020’s pandemic, savvy business owners are doing all they can to capitalize…

  • Should My Small Business Focus on Ads or SEO?

    As a small business owner, it’s vital to get your website in front of as many eyes as you can. A big part of that is climbing the ranks of the search engine results page (SERP) so you’re one of the first businesses a potential client sees. Both search engine marketing (aka SEM, Google Advertising)…

  • How Small Businesses Can Compete on Google Ads

    Stepping into the online marketing game as a small business can feel like you’re a little fish in an ocean full of behemoths. As intimidating as it may appear, there is a space for you to find success. But as a small business, all of your time and money are precious. It’s only natural to…

  • Which Social Media Marketing Channel Should I Advertise On?

    The expansive land of online marketing is riddled with twisting paths and tricky terrain to navigate. It can seem especially intimidating if you’re just starting out. You’re not alone if attempting to balance your business duties and fitting online marketing into your spare time is running you ragged.  We get it. As a small to…

  • 7 Best Tips on How to Create Effective Social Media Posts

    Modern businesses have a unique opportunity to reach potential leads more efficiently than ever with social media. What?! Do you mean to say that social media isn’t just for millennials to post selfies and DM celebrities? Yes, you too can use social media no matter what size your business is! You just have to know…

  • How to Appear on Google Maps

    If you’re a local business with customers in your neighborhood, it’s important that you’re easily accessible to potential new leads. Nowadays, the best way to become visible to your local customers is through Google Maps for direction requests, phone calls, reviews, and visibility through keyword searches. In the world of SEO (search engine optimization), Google…

  • What Are Google Business Profile Posts?

    Google Business Profile is a powerful platform every business should take advantage of. Along with increased online visibility, it also allows for ease of communication between business owner and their customers. If you’re a local business owner dreaming of gaining more traction, this is a vital tool you can benefit from. Google Business Profile posts,…

  • How to Manage Negative Reviews on GBP

    No business owner wants to see a negative review suddenly appear on their page after they tried their absolute best to build up their reputation. Especially when you’ve been trying so hard to optimize your digital assets for reviews. But, if you see a negative review: don’t panic. It’s typical to receive negative reviews. The…