BBM Development Site

Author: admin

  • Here’s How Video Can Help Your Business Succeed

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    Video is one of the most impactful and effective tools of online marketing. We are primed for visual communication. According to Social Media Week, 78% of people watch online videos every week while 55% view online videos every single day. That’s a lot of opportunities to get your brand message in front of eyeballs! 👀…

  • Tell Your Brand Story – The Science of Storytelling

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    Storytelling is an innate human behavior infused in everything we do as a society. Harness the science of storytelling to express your brand.

  • Don’t “Just Add a Plugin”

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    admin
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    WordPress is a CMS (content management system) that offers an intuitive path for novice website owners to create and manage their own sites. It can be a wonderful resource for someone just dipping their toes into the world of web development. Over 455 million websites use WordPress at this time [2021]. One set of tools…

  • What is Evergreen Content and Why Do You Need it?

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    An evergreen tree stands vibrant and lively no matter the weather. Its green foliage never wavers against the frigid temperatures of winter. Every business should aim to create content that will weather the changing seasons too. While time-sensitive content can be a great addition to your website, it won’t provide the same quality of traffic…

  • Outsourcing or In-House Marketing? Which Team is Worth It?

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    It’s an age-old conundrum all businesses face eventually: “do we hire an in-house marketing team or should we outsource the work?” Well, my friend, if you’re in the midst of pondering this decision, you’re in good company. This can be a complex determination to nail down.  Before you get too far into this blog, let’s…

  • How to Hire an SEO Agency: What to Run From!

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    When you’re vetting SEO companies, the first thing to look out for is to NEVER go with the company that promises you that they’ll get you to the top of page 1 on Google. When you set out to market your business online, you’ll find that SEO is an important piece of that process. SEO…

  • How to Optimize Your Digital Marketing Budget: Where to Best Spend Your Dollars

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    Digital marketing is the bread and butter of growing a small to medium-sized business. There’s no doubt that you should be spending money to bolster your presence online but it can be difficult to know where to focus your efforts. If you’re just starting to look into digital marketing for your company, it’s easy to…

  • Black Hat SEO Tactics to be Aware of

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    Search engine optimization (SEO) is no easy feat. It can take months if not years to crawl your way up to the coveted first page of a search engine results page (SERP). Unfortunately, this isn’t a reality some people working on SEO can swallow. Instead of putting in good, honest work to win over the…

  • How Important Are Google Reviews?

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    Word of mouth has always been a powerful asset for business owners. We trust our fellow community members to steer us towards high-quality companies we should spend our money with. And, of course, the internet makes this process easier than it’s ever been.  Google reviews offer a snapshot of what your local community thinks about…

  • Google Search vs Google Maps: Where Are Your Users?

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    It’s no secret that Google dominates the search engine market space. But even within Google’s ecosystem, search engine experts must take the time to look at where users are drawn when they’re searching for a resolution to their inquiry. With the growing scope of Google products getting released such as Google Business Profile (GBP) and…